What is a Custom Audience?
A custom audience is an advertising target group in MetaAds that is made up of people who already have a bond with your brand:website visitors, customersMeta Adswho have interacted with your social media content.Custom audiences are the basis for effective remarketing.Types of custom audiences in Meta AdsWebsite traffic audiences via the Meta Pixel (e.g.Remarketingwho
visited the product page), customer
list audiences based on hashedMeta Pixeladdresses, engagement audiences of people who interacted with your organic content, and app activity groups for mobile apps.Custom audiences and the advertising funnelCustom audiences are used in the bottom funnel.They are
already familiar with your brand, which increases the chance of conversion and lowers the CPA
compared to cold audiences.Combine withFunnelaudiences for top-of-funnel prospecting.CustomConversionand privacyWhenCPAcustomer lists, email addresses are automatically hashedLookalike Audiencecustomers have given permission for their data
to be processed in accordance
with the GDPR.How long does someone stay in a custom audience?Maximum 180 days.Set shorter windows for people with recent high purchase intent.Can I also exclude custom
audiences?Absolutely. Exclude existing
customers from prospecting campaigns to avoid waste.More at