What is B2C?

B2C (Business-to-Consumer) is the model in which a company sells products or services directly to consumers. B2C marketing is characterised by shorter decision cycles, higher volumes, stronger emotional buying triggers and a bigger role for visual content and social media.

Characteristics of B2C marketing

Short decision cycles (from impulse buys to a few days), one or a few decision makers, lower average order values, more emotional buying decisions and large scale. Meta Ads, Google Shopping, influencer marketing and UGC are the strongest B2C channels.

B2C marketing and emotion

Consumers buy on feeling and justify it with logic. Storytelling, social proof and urgency are powerful B2C levers. The landing page has to support the emotional decision with rational evidence.

B2C and retention

In B2C, retention and repeat purchases are crucial for CLV. Email marketing to existing customers and loyalty programmes are effective retention tools.

What is the main difference between B2B and B2C marketing?

B2B is relationship-driven and rational; B2C is volume-driven and emotional. The channels and the timing of content differ fundamentally.

Can a company be both B2B and B2C?

Yes, that is called a hybrid model. A related model is B2B2C, in which you reach consumers through a business partner. More at developers.google.com/search.