What is Web Analytics?

Web analysisis the collection, measurement and analysis of data about the behavior of visitors on a website.It provides insight into who your visitors are, how they find your site, what they do and where they drop off, essential for informed marketing

decisions.What data does web

analyticsSessionofUnique VisitoruniquePage Viewviews,Bounce RatetrafficTraffic Sourcesconversions, device type, location and user behavior per page.The standard web analytics platformGoogle Analytics

4 (GA4) is the most widely used

Google Analytics 4platform.It works event-based and offers advanced reporting.For privacy-conscious organizations, alternatives such as Matomo, Plausible or Fathom are available that process data entirely on their own servers.Web analytics and Google Tag ManagerGoogle Tag Manager

makes deploying and managing tracking tags easier without changing code.Use UTM

Google Tag Managersource attribution by campaign and channel.What is the difference between GA4 and Universal Analytics?GA4 is event-based and user-oriented;Universal AnalyticsUTM tags2024.Is web analysis legally allowed in the EU?Yes,

provided cookie consent is correctly implemented in

accordance with the GDPR.More at developers.google.com/search.