What are UTM tags?
UTM tags are parameters that you add to a URLto track from which source, via which medium and from which campaign a visitor arrived at your website. They are essential for accurate attribution and campaign reporting in GA4.What UTM parameters are there?utm_source : the source (e.g.Attributioncpc, email, social).utm_campaign :Google Analytics 4the ad variant for A/B testing.utm_term :
the keyword for paid
search. Sourceand medium are mandatory;the rest is optional but highly recommended.UTM tags in practice Add UTMtags toall links in email campaigns, social media posts and advertisements. Use the GoogleCampaign URL Builderfor error-free construction. In GoogleAds, UTM tags are automatically added via auto-tagging.UTM tags and GTMGTMautomatically reads UTM parameters from the URLandforwards them to GA4.Ensure consistent naming within your team to keep reports clear. What if I forget to use UTM
tags? Traffic is then assigned to Direct
or Other, which clouds your attribution reporting and makes insight difficult. Can UTMEmail Marketingindexed via canonical tags or robots.txt. More at developers.google.com/search.Google Ads