What is a Session?
Asessionis a continuous series of interactions by a single user on a website within a specified period of time.In Google AnalyticsGoogle Analytics 4with the first page view or event and ends after 30 minutes of inactivity or at midnight.Session vs. userA
unique visitor (user) can generate multiple sessions.Someone who visits your website on Mondays
and ThursdaysUnique Visitorsessions as one user.Sessions measure visit frequency;users measure the number of unique people.Sessions in GA4GA4 calculates sessions event-based via the session_start event.This differs from Universal Analytics,
which worked
on a page basis.Due to this difference, session counts in GA4 may be different than in the old UniversalAnalyticsdata.Measuring session qualityCombine sessions with bounce rate, session duration, and page views per session for a complete picture of traffic quality.A high number of sessions
with a high bounce
rate indicates irrelevantBounce Ratetraffic.What isPage Viewduration?The time between the first and last event in a session.GA4 measures this more accurately via engagement time than the page time measurement in Universal
Analytics.Does an
immediate return count as a new session?Yes, after 30 minutes of inactivity, a new session will automatically start on your next visit.More at