What is the Exit Rate?
Theexit rate isthe percentage of visitors who leave the website via a specific page, regardless of how many pages they have previously visited.The difference with the bounce rate:Bounce Ratealways an exit from the first page;an exit can also take place after several pages.Why is exit
rate useful?A high exit rate on
a specific page in your checkout or request flow signals a concrete bottleneck in the customer journey.PagesCustomer Journeyrates and high traffic are the highest priority for CRO.Analyze exit rateIn Google AnalyticsCROyou
can view the exit percentage
perGoogle Analytics 4exploration reports.Combine with heat maps and session recordings to see exactly why visitors leave.Reduce exit rateImprove the UXHeatmapbottleneck pages.Add clear navigation and a strong
CTA.Reduce friction in
forms byUser Experienceunnecessary fields.What is a normal exit rate?ThisCall to Actiongreatly perFrictiontype.Thank you pages and confirmation pages
have high exit rates and that is
completely normal.Which page deserves priority with a high exit rate?The page in the checkout or request flow with the