What is a Lookalike Audience?
Alookalike audienceis an advertising audience made up of new people who closely resemble your best existing customers.The platform analyzes the characteristics of your source audience and finds similar profiles among hundreds of millions of users.How
do you create a lookalike audience?The basis is a high-quality source audience:
a custom audience of your best customers, website visitors via the MetaCustom Audiencewho have made a purchase.Meta then findsMeta Pixelsimilar demographic and behavioral characteristics in a region of your choosing.Set lookalike percentageWhen creating, choose a percentage from 1
to 10 percent.A 1% lookalike
is the most similar to your source audience (smaller but more precise);a 10% lookalike is broader (more reach, less similar).Start with 1 to 3 percent for the highest quality.Lookalike versus interest targetingInterest targeting selects based on
user-declared interests;lookalike
targeting uses behavioral data from your actual customers.Lookalikes tend to be more effective because they are based on real customer patterns.How large should my source audience be?Meta recommends at least 1,000 people in the
source audience for a reliable
lookalike.More source data leads to better results.How often should I refresh my source audience?Ideally every 30 to 90 days