What is Omnichannel?
Omnichannelis a marketing strategy in which all channels, online and offline. Are seamlessly aligned so that the customer has a consistent, integrated experience regardless of which channel they use.Omnichannel goes further than multichannel: it is not just about presence on multiple channels, but about coherence between those channels.Omnichannel
versus multichannelWith multichannel
you serve customers via multiple channels that operate independently of each other.With omnichannel, these channels are integrated: a customer who puts a product in the shopping cart via mobile can later pay for it on desktop with the same session.TheCustomer Journeyruns smoothly through all touchpoints.Omnichannel and dataOmnichannel requires a unified customer profile:
one data source that
tracks all customer interactions across channels.Attribution becomes more complex but also more relevant to understanding actual CLV.Omnichannel in practiceA customer sees a MetaAttributionthe website, receives a drip email, sees a remarketing ad and ultimatelyCustomer Lifetime Valuetouchpoint
reinforces the previous
one. That’sMeta Adsomnichannel only for largeDrip CampaigncompaniesRemarketingomnichannel with the right tooling and strategy.How do I start with omnichannel?Start
with one unified customer database and ensure
consistent branding across all channels.More at developers.google.com/search.