What is Marketing Automation?

Marketing automation is automating repetitive marketing tasks with software, so the right message reaches the right person at the right moment without manual work. It makes scalable, personalised marketing possible.

What can you automate?

Email drip campaigns based on behaviour, lead scoring and qualification, CRM updates, social media scheduling, remarketing campaigns and notifications to sales colleagues when a lead is ready for follow-up. Marketing automation connects marketing and sales smoothly.

Marketing automation tools

HubSpot, ActiveCampaign, Klaviyo (ecommerce), Mailchimp and Salesforce Marketing Cloud are the most widely used platforms. The choice depends on the complexity of your workflows, your CRM and your budget.

Marketing automation and lead nurturing

The strength of automation lies in lead nurturing: based on their behaviour, every lead receives the most relevant next step. This speeds up the funnel without extra staff.

Is marketing automation expensive?

Not necessarily: there are affordable entry-level tools. The ROI is usually high because it replaces hours of manual work and increases conversions.

How do I get started with marketing automation?

Start simple with a welcome series and build more complex workflows from there. More at developers.google.com/search.

Marketing automation is the technology underneath your digital marketing and only makes sense once the channels themselves are in place.

What is an example of marketing automation?

An abandoned cart email is a well-known example: if someone leaves products behind without checking out, they automatically get a reminder. A welcome series for new subscribers, a birthday email or a follow-up email after a purchase are also examples of marketing automation.

What is the difference between marketing automation and email marketing?

Email marketing is sending emails; marketing automation automatically decides who gets which email and when, based on behaviour. Automation makes your email marketing more personal and efficient, especially with larger numbers of contacts.