What is a Micro Conversion?

Amicro conversionis a small, valuable intermediate step that a visitor takes on the way to the final macro conversion (purchase or request).Micro conversions helpFunnelbetter understand and optimize the funnel, even when the macro conversion volume

is still low.Examples of micro

conversionsNewsletter signup, add to cart, view a product page for more than 60 seconds, click on a CTA, startCall to Actiondownload a lead magnet, or completeLead MagnetAnalytics 4, you set up micro conversions as events or secondary conversion goals.In Google

Ads, use them as an additional signal for Smart

BiddingGoogle Analytics 4conversion volume is too low for reliable optimization.Micro conversions for CROIdentifyGoogle Adswhere visitors go from micro conversion to macro conversion and optimize that step.Heat maps help discover bottlenecks blocking the transition.Are micro conversions measurable in Google

Ads?Yes, as secondary conversion goals.They influence Smart

Bidding indirectly as an additional learning signal.How many micro conversions do I need to set up?MaximumHeatmaprelevant micro conversions to keep reporting clear.More

at

developers.google.com/search.