What is B2B?
B2B(Business-to-Business) is the model where a company sells products or services to other companies instead of to consumers.B2B marketing differs fundamentally from B2C in decision times, purchasing processes and the role of relationships and trust.Characteristics of B2B MarketingLonger
decision cycles (weeks to
months), multiple decision makers per deal (DMU), higher average order values, more rational purchasing decisions and a greater role for lead nurturing and personalLead Nurturingmarketing through white papers, cases andWhitepaperare the dominant outbound channels for B2B.SEO via informative content and Google
Ads on
Cold Emailkeywords are the strongest inbound channels.Email marketingSEOlead nurturing is indispensableGoogle Adsvs B2CB2C marketing focuses on volume and speed;B2B on qualityEmail MarketingB2B deal can be worth ten times as much
as a B2C
transaction, which justifies higher acquisition costs.How long is an average B2B sales cycle?From weeks to more than a year, depending on the deal size and the number of decision makers involved.Is LinkedIn
essential for B2B?For most B2B sectors, yes.It
is the platform where business decision makers are active.More at