What are Ad Extensions?
Ad extensions (now called “assets” in GoogleAds)Google Adspieces of information that you add to your search ad.They increase ad space in the SERP, increase CTR and contribute to a higher Ad RankSERPExtensionsSitelinkCTRadd additional links to specific pages on your site.Highlight extensions show short USPsAd Rankas “Free Shipping”.Phone extensions
show a call button on
mobile.Locationextensions show your address.Promotional extensionscommunicate discountsor promotions.Lead form extensions letvisitors fillout a form without visitingthe site.Why areextensions so important?Google uses the expected impact of extensions as a factor in the AdRankcalculation.Advertisers withwell-designed extensionsachieve higher positions for less money.Extensions are free to add;you only pay if it is clicked via the normal PPC
model.Automatic and manual
extensionsGoogle sometimes automatically adds extensions basedAd Rankwebsite and ad text.Manual extensions give you more control over the message.Use both for maximum coverage.Do extensions always appear with my ad?No.Google determines whichPPCare
shown based on the auction.The
more extensions you set up, the more likely one is to appear.How many sitelinks should I set?Google recommends a minimum of four sitelinks per campaign for optimal coverage.More