What is a Semantic Search Engine?

Asemantic search engineunderstands the meaning and context behind a search query rather than just searching for exact words.Google is the most advanced semantic search engine in the world and interprets search intent increasingly accurately thanks to AIsearch intentand Gemini.How does semantic search work?Semantics looks

at the relationship between

words, concepts and context.If you search for “affordable electric car Amsterdam”, Google understands that you probably also want results about electric driving subsidies, charging stations and used cars.Exact keyword matching is no longer enough to rank high.Impact on SEOSemantics makes keyword

stuffing

irrelevant and even harmful.Google rewards content that covers a topic broadly, deeply and in context.Pillar content with topic clusters is the SEOPillar Contentoptimally matches semantic search.Semantics and conversational searchSemantics

is the technological basis of

conversational search.LLMs are the mostConversational SearchofLLMunderstanding, understanding not just words but also nuance, tone, and intent.What is the difference between semantic search

and keyword search?Keyword search matches exact words;semantic

search for meaning, intention and context around those words.How do I optimize for semantic search engines?Write

comprehensive, context-rich content on one topic

and fully cover related subtopics.More at developers.google.com/search.