What is Conversational Search?

Conversational searchis a way of searching in which users ask questions in natural language instead of typing individual keywords.Due to the rise of AI assistants and voice search, search behavior is increasingly shifting to conversational searches that expect a complete answer.Difference

with traditional searchTraditional

searches consist of short search terms (“SEO agency Amsterdam”).Conversational search is longer and more natural (“Which SEO agency is best for an SME in Amsterdam with a small budget?”).This has direct consequences for search intent analysis and keyword strategy.Conversational search and SEOOptimizesearch intentsearch terms and question-based

content.FAQ sections and structured answers perform well in conversational search and in AI

Overviews.AEO and GEO are the designated disciplines for this new search reality.Conversational search and semantic search enginesModern search engines understand the meaning behind words thanks to LLMAI OverviewsmakingAEOqueriesGEObetter understood and answered without an exact keyword

match.How do I optimize for conversational

search?Write in natural language, answer specific questions completely in the first paragraph, and use FAQLLMmarkup.Is voice search the same as conversational search?Voice search is a subset of conversational search, all

voice queries are conversational, but not all

conversational queries are voice.More at developers.google.com/search.