What is a long-tail keyword?

Along-tail keywordis a longer, specific search term of usually three or more words, such as “affordable SEO agency in Amsterdam”.The search volume is lower than for short keywords, but so is the competition, and the intent is often stronger.As a result, long-tail keywords often produce more targeted and better

converting traffic.Long

tail versus short tailShort-tail keywords, such as “SEO”, have a lot of volume but enormous competition and vague intent.Long-tail keywords are more specific, easier to rank and better suited to a specific need.A good strategy combines both.Why

long-tail keywords pay offBecause

they match exactly what someone is looking for, they attract visitors with a clear intention.That often translates into a higher conversion.In addition, there are many more long-tail variants, so you cankeyword researchsearch suggestions, the “people

also ask” section and keyword

tools.Pay attention to the search intent for each keyword found, so that your content fits exactly.Are long-tailsearch intentalways better?Not always, but for

most websites they deliver relevant

and converting traffic relatively quickly, especially next to a few broader terms.How many words is long-tail?Usually three or more,

but it’s all about specificity,

not an exact number of words.