What is keyword research?

Keyword research ismapping the words and questions your target group searches for, including the search volume and competition per term.It forms the basis of every SEO and content strategy: it tells you which topics are promising and which keywords you can best focus your content on.Why is keyword

research important?Without research, you

write content based on feeling.With keyword research you base your choices on real questions: what people search for, how often, and how strong the competition is.This way you avoid betting on terms that no one is looking for or that you have no chance

of using.How do you do keyword

research?You start with a list of relevant topics and expand it with tools that show search volume and variants.You then assess the searchsearch intentcompetition for each term.From there you choose a mix of popular andlong-tail keywordkeywords.From

keywords to contentYou translate the found keywords into a content plan:

per keyword (or cluster) a page that best answers the search question.This links SEO directly to your content strategy.What tools do you use?Commonly used tools are GoogleContent Marketingand

Google’s own search

suggestions.They provide volume, variants and competitive indications.How often should you repeat it?Search behavior changes, so periodic updating

keeps your strategy

current.