Search engine advertising – SEA

Q: SEA, SEM, SEO, what's the difference?

SEA stands for SearchEngine Advertising.SEM (Search Engine Marketing) is anumbrellaform of marketing that focuses on search engines and improving your visibility, this includes both SEA and SEO.SEO (Search Engine Optimization) stands for search engine optimization: optimizingyour website for search engines to generate more organic (unpaid) traffic.Clearly?It wasn’t too bad in the end though!

Q: How is the price determined?

SEA works according to the Cost Per Click (CPC) principle:you pay an amounteach time someone clicks on your advertisement.The exact amount is not fixed, but is based on an auction system.The price per click depends on:The popularity of a search termThe number of competitors advertising on the same keywordsThe estimated probability that someone will click on your adThe relevance of your adThe quality of your landing page

You know you have to do something with search engine advertising (SEA).But what exactly?And how?One thing you know for sure: it is better to rank as high as possible in the search engines.And you do this, among other things, by advertising.Spoiler alert: it’s not as difficult as it seems!

Calculator · Google Ads

Calculate what Google Ads for your business could mean

Adjust the values to instantly estimate the number of leads, new customers and monthly revenue potential — based on CPC (cost per click).

Monthly advertising budget € 1.500

Average cost per click (CPC) € 1,50

Average click-through rate (CTR) 5%

Visitor-to-lead conversion 5%

Lead-to-customer conversion 25% · ±1 in 4

Average revenue per customer € 500

Estimated new customers per month

20.000

Impressions per month

1.000

Clicks per month

Leads per month

€ 30

Cost per lead

€ 6.500

Monthly revenue potential

This calculator provides an indication based on your own input. As a rule of thumb, we assume that about 1 in 4 leads becomes a paying customer — adjust the ratio to your business. The number of impressions is a reverse calculation based on the configured click-through rate (CTR) and also depends on search volume in your region, impression share and competition. Actual results depend on factors such as the market, competition, season and the quality of your website. No rights or guarantees can be derived from these estimates.

This is what our customers say

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads.From the start, the collaboration was professional and clear.The new website is not only beautiful, but also technically well designed.Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise.In addition, the Google Ads campaigns are already generating concrete registrations.We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing.Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid.They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly.We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn.The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied.Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website.The contact is pleasant, they actively think along and keep us well informed of the results.For us, ROXTAR is a truly valuable partner for our dental practice.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy.Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in.They really think along, are always available and deliver quality every time.You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year.Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business.In addition, there is very good communication and guidance.In our opinion, the best online marketing agency from Amsterdam.

Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level.They are transparent and there are short lines.

Mike Hensen

What a great company to work with.Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us.The guys from ROXTAR really know what they are doing, you notice that in everything.Just clear, honest language and normal contracts as it should be.At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably.Thanks to their strong SEO work, we rank at the top for important keywords.But we think the best thing is the Appointment Guarantee: every month they fill our agenda with qualified appointments.No more hassle with calling after leads, it really works!

Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied.They always think proactively, respond quickly and deliver real results.Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility.What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise.Absolutely recommended if you seriously want to grow your company!

Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written.We are already very satisfied with the result and the collaboration.From the start it was clear what they can do for us and the communication is pleasant.We find a quick response via WhatsApp very important and that goes well.In short, very satisfied and highly recommended!

SEA, SEM, SEO, what’s the difference?

SEA stands for SearchEngine Advertising.SEM (Search Engine Marketing) is anumbrellaform of marketing that focuses on search engines and improving your visibility, this includes both SEA and SEO.SEO (Search Engine Optimization) stands for search engine optimization:

optimizingyour website for search engines to generate more organic (unpaid) traffic.Clearly?It wasn’t too bad in the end though!

Which search engines do you advertise in?

Google has been the largest search engine in the world for years, with 92% of all searches.More than 65,000 searches are processed per second and more than half of the world’s population actively uses Google.In the Netherlands, Google has a market share of 93.47%.Of the other search engines, Bing

occupies second place with about 3% of searches, followed by Yahoo (1%), Yandex, Baidu and DuckDuckGo.We therefore focus mainly on Google and Bing, so that you achieve maximum reach.

The benefits of search engine advertising

Better visibility, SEA is a fast and effective way to get extra traffic to your website in the short term.In exchange for budget you get the best position at the top of the search results.Very targeted, You
address certaintarget groups very specifically.Moreover, you know that the target group already has some interest, because they are actively looking for a product or answers to their questions.Instant results, Compared
to SEO, which cansometimes take months, with advertisements it is immediately noticeable that more traffic comes to your website.Measurable. You can measure targeted conversions via Google
Ads andMicrosoft Advertising.This way you gain insight into what works, allocate more budget to well-performing keywords and eliminate what is performing poorly.

The disadvantages

Cost. Inthe long run, SEA can become quite expensive, especially if you only focus on SEA for visibility.Especially in more expensive niches with a lot of competition on search terms.Lots of work. Google
and Bingtools can be complex for beginners.Constantly monitoring, adjusting and maintaining advertising campaigns takes a lot of time.No money = no traffic, Through SEA
you become immediatelyvisible in the search results, but if you reduce or stop your budget, you will be invisible again just as quickly.

How does search engine advertising work?

Step 1, Set up a campaign At Google you do this in Google Ads and at Bing in Microsoft Advertising.Step 2. Set up a campaign You determine the goal (e.g. More sales or traffic), the target group, the campaign type and your budget.Step 3. Choose Keywords Good keyword research is crucial.Exclude irrelevant terms and use ad groups for structure by theme.Step 4. Write ads Create multiple variants and A/B test what works best.With Dynamic Advertising, advertisements are automatically generated based on your website content.

What kind of ads can you use?

You can display two types of advertisements:product advertisementsandtext advertisements.Basedon the search intent, the search engine determines which type is shown.Are

you looking for a specific product?Then you get product advertisements with images and prices.Are you looking for information?Then you get text advertisements, recognizable by the label ‘advertisement’.These consist of a title, a URL and

adescription.Adextensions let you enhance standard ads with a phone number, location, featured information, or links to other pages.Product advertisements are especially relevant for web shops;other companies advertise best through text ads.

Google or also Bing?

Advertising in both Google and Bing works largely the same.The big difference is in the costs: with Bing they are a lot lower.In most industries you pay about a third of what you pay at Google for the same search

terms.The lower costs have everything to do with less competition and a lower reach.Our recommendation: why limit yourself?Divide your budget and try to include both Google and Bing visitors for maximum results.

How is the price determined?

SEA works according to the Cost Per Click (CPC) principle:you pay an amounteach time someone clicks on your advertisement.The exact amount is not fixed, but is based on an auction system.The price per click depends on:The popularity of a search termThe number

of competitors advertising on
the same keywordsThe estimated probability that someone will
click on your adThe relevance of your adThe quality
of your landing
page

Do it yourself or outsource it?

In principle, you can do search engine advertising yourself, especially if you want to set up a one-off campaign.But what we see too often is that people get started with enthusiasm and then neglect their campaigns, resulting in disappointing results.SEA is

a specialty and not something you do on the side.Successful search engine advertising starts with good research and a strong strategy.Although outsourcing is not free, you benefit from the expertise, experience and knowledge of an experienced agency that thinks along with you.

Outsource search engine advertising to ROXTAR

ROXTAR is happy to help you with your search engine advertising.It is our strength to relieve you as an entrepreneur in the field of online marketing and SEA plays an important role in this.Involved & accessible, We

are proactive, can respond quickly and are easily accessible.Always results driven, We&are alwaysmotivated to achieve the best results for our customers.Transparent & clear, No
abracadabra.We showeverything we do and always as clearly as possible.Can’t wait to get started
with SEA?Or&wouldyou like to discuss the approach and possibilities with one of our specialists?Please

feel free to contact us!

Our experts are happy to help you

Are you curious about what ROXTAR can do for you?Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don