What is ChatGPT?

ChatGPT is a conversational AI assistant from OpenAI, built on an LLM. It can write texts, answer questions, generate code and carry out complex tasks based on a prompt. ChatGPT is one of the fastest-growing consumer applications ever and is increasingly used as an alternative to traditional search engines.

ChatGPT as a search engine

More and more people use ChatGPT Search as an alternative to Google. ChatGPT Search actively searches the web and shows sources in its answers. This makes GEO and AEO relevant for ChatGPT citations too, as a new form of AI visibility.

ChatGPT in marketing

Marketing teams use ChatGPT for writing ad copy, email sequences, blog articles and analyzing data. The quality of the output depends strongly on the quality of the prompt. AI marketing is becoming increasingly mainstream.

ChatGPT and AI visibility

Are your competitors cited in ChatGPT answers to questions your target audience asks, while you are not? Then you are missing a growing share of digital attention. Build authority and a digital presence to appear more often.

Is ChatGPT free?

A basic version is free. ChatGPT Plus with GPT-4o costs around 20 dollars per month for extended capabilities.

Do AI tools like ChatGPT replace search engines?

Partly. Search behaviour is shifting but Google remains dominant. More via developers.google.com/search.