What is AEO?

AEO (Answer EngineOptimization) is the optimization of content so that search engines and AI assistants use your content as a direct answer to a search query.AEO focuses on winning featured snippets, knowledge maps and positions in AIfeatured snippetvs GEOSEO optimizes forAI Overviewspositions

in the organic SERP.AEO

optimizes for direct answers one position above theSERPresults.GEO specifically optimizes for citations in responses from large languageGEO(LLMs).The three overlap heavily but each has a specific optimizationLLMdo you optimize for AEO?Answer questions directly and concisely in the

first paragraph of your content.Use clear question-and-answer structures with FAQ

sections.Implement structured data (schema markup for FAQ, HowTo and Article).Provide high EEAT signals that give Google confidence.AEO and voice searchVoice assistants (Siri, Google Assistant) largely get answers from AEO-optimizedEEATis becoming increasingly relevant for any website that answers informative questions.Can any type of content be AEO

optimized?Informative,

question-based content is most suitable.Product pages are less suitable for direct answers.How do I know if my content has won a featured snippet?Via GoogleConversational Searchtools such as Ahrefs.More at developers.google.com/search.