E-commerce marketing agency
An e-commerce marketing agency makes sure your webshop sells more, not that you get more visitors who do not check out anyway. The difference is in the approach: you steer on your product feed, your margin per order and customers who come back, not just on clicks and a nice ROAS that eats up your margin.
At ROXTAR we combine Google Shopping, advertising, SEO, email and conversion in one plan that steers on revenue. Not a separate agency for each channel, but one team that watches the whole journey from visitor to returning customer.
What does an e-commerce marketing agency do?
An e-commerce marketing agency brings the right visitor to your products and makes sure a larger share of them buys. That starts with findability, in Google and in Google Shopping, and runs through to the email that wins back someone who left their cart behind.
The core is that everything is connected. An ad that gets clicks but leads to a slow product page costs you money. A product feed full of errors takes you out of Shopping. And traffic without good email follow-up leaves revenue on the table that you already had. We keep that whole chain tight.
Why e-commerce marketing works differently
Marketing for a webshop is a different craft than lead generation. You do not sell a quote but a product, often with a thin margin and a lot of competition. Three things therefore determine your success:
- Your product feed. It feeds Google Shopping and the marketplaces. If your titles, categories and prices are wrong, you lose visibility before you spend a single euro on ads. With a feed tool like Channable we keep it clean.
- Your margin, not your revenue. A campaign can turn over ten thousand euros and still make a loss. We reckon on your actual margin per order, so you know which products and channels really make money.
- Returning customers. The first order costs you money, the second and third earn it back. Email and automation make buyers come back, so you earn more per customer.
Our e-commerce services
We tailor the mix to your products, your margin and your market. Often we deploy a combination of:
- Google Shopping and feed management for purchase-focused listings at the top of the page. See Google Shopping ads.
- Search engine advertising on searches with purchase intent via Google Ads.
- Social media advertising on Facebook, Instagram and TikTok to reach new buyers and win back visitors. See social media advertising.
- SEO for your webshop so your category and product pages also score organically. See webshop SEO.
- Email and marketing automation for abandoned carts, welcome series and repeat purchases. See email marketing.
- Conversion optimization so a larger share of your visitors checks out. See conversion optimization.
- Marketplaces like bol and Amazon, where many buyers start their search.
Do you not have a strong webshop as a foundation yet? Then we also look at your webshop itself, because the best campaign cannot save a slow or unclear shop.
Steering on margin, not just on ROAS
ROAS, the revenue you earn back per ad euro, is the figure most agencies wave around. The problem: a high ROAS on low-margin products can still leave you with a loss. Conversely, a lower ROAS on your best-earning products can be highly profitable.
That is why we look at what is left at the bottom line. We include your margin per product, weigh your cost of acquiring a customer against the value that customer delivers over time, and shift budget to what really earns. That looks less impressive in a graph, but it is the number you actually live on.
How we approach it
We do not start with advertising, but with seeing where you are leaving money on the table now.
- Analysis. We look at your feed, your figures and your best and worst selling products. Often the first gain is in things that cost no ad budget at all.
- Plan. We choose the channels that fit your margins and goals, and agree up front what we will measure.
- Execute and measure. Campaigns, feed, email and conversion run together. We link your ads to your actual revenue, not to the ad platform figures alone.
- Adjust. Every week we shift budget to what works and cut what does not pay off.
Why choose ROXTAR?
We do not promise you a doubling in a month. What we do: honestly tell you what is achievable, steer on your margin instead of on figures that look good, and show you in plain language what your money delivers. You have one fixed team that knows your webshop, not a separate agency per channel.
