SEO for your webshop

In short: webshop SEO gets your webshop higher in Google and attracts more buyers, without paying for every click. ROXTAR tackles your category pages, product texts, technology and content and steers on revenue, not on visitor numbers alone. Last updated: September 2026.

Webshop SEO is one channel. Want findability, advertising, email and conversion to steer on margin together? See our e-commerce marketing agency.

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What is webshop SEO?

Webshop SEO (also called e-commerce SEO) is all the work that makes your webshop more findable in the organic search results. Where Google Shopping and ads cost money per click, SEO delivers free traffic structurally once your positions are in place. The gain lies mainly in strong category and product pages, a fast shop and content that answers buying questions.

What we do for your webshop

Category pages: often your most important landing pages; we give them unique, search-focused texts.
Product texts: unique instead of standard manufacturer text, so you do not blend in with competitors using the same text.
Technology and speed: a fast, clean shop that Google and buyers appreciate.
Content: buying guides and blogs that answer buyers questions and build authority.
Link building: quality references that strengthen your authority.

Where webshops miss opportunities

Element	Common mistake	What it delivers when done well
Category pages	No or thin texts	Findability for your most important keywords
Product pages	Standard manufacturer text	Unique pages that actually rank
Speed	Too many apps and heavy themes	Better positions and more conversion
Content	No buying guides or blog	Traffic in the orientation phase

Webshop SEO in figures

About 53% of all website traffic comes from organic search results (source: BrightEdge).
For many webshops, organic search is the largest traffic channel, bigger than paid advertising (source: Wolfgang Digital, E-commerce KPI study).
The first organic position in Google gets on average almost 40% of the clicks (source: Advanced Web Ranking).

Our approach in practice

In our e-commerce projects the first gain is almost always in the category pages and unique product texts, not on the homepage. We come across many shops that use standard manufacturer text and miss opportunities because of it. We start with a scan of technology, structure and content and first tackle the pages with the most revenue potential.

This is what our customers say

Eva Fraza

We are extremely happy with our collaboration with Roxtar Marketing Bureau. They help us at Ave Huidkliniek with our marketing in a very pleasant and professional way.

Mahmoud Sh | Allround Facility

We have been working with Don for a few months now and he helps us with our website and marketing, and he does a really good job.

Alexander van Wijngaarden

We have been working with ROXTAR for a while now on our online marketing (Google Ads and SEO) and are very satisfied. What stands out is that they communicate clearly about what is achievable and don’t just promise the moon. They work according to a fixed strategy. We have a dedicated contact person who thinks along well and responds quickly when something needs to be adjusted. Since we started working together, we have clearly noticed more visibility and more enquiries coming in. A pleasant and professional partner from Amsterdam to work with on online marketing. I can recommend them to everyone.

Deborah Klaver

We are very happy with the social media campaigns ROXTAR manages for us. From the video shoot to the WhatsApp automation: everything simply works. The contact with our account manager Juliette is perfect, she is always spontaneous and enthusiastic. A really pleasant partner to work with, and the results are amazingly good.

Danielle de Vries

Since we started working with ROXTAR, we rank at the top of Google for our most important keywords and we receive considerably more enquiries. They explain everything clearly, don’t promise anything they can’t deliver and keep you well informed. For us as a coating floor company, it has really made a difference.

Vincent Groot

We have been running our ads through ROXTAR for a while now, both Google Ads and Instagram. What I like is that they are honest about what is and isn’t possible and that you simply have one dedicated contact person. The campaigns bring us more visibility and customers. Highly recommended.

Coatingvloer | Arno van Oosten

After a year of working with ROXTAR, I really want to thank Juul from the SEO department. Her expertise in optimisation is excellent. She thinks along well and comes up with a strategy that actually works. ROXTAR is a great partner to work with and we are confidently continuing for another year!

Luxekleding

Excellent service with AI and online marketing specialist.

See all our reviews on Google

Frequently asked questions about webshop SEO

What is webshop SEO?

All the work that makes your webshop more findable in the organic search results: strong category and product pages, speed, technology and content, aimed at more buyers.

What does webshop SEO cost?

Our services start from 495 euros per month. What you pay depends on the number of hours you buy; the more time, the more we take on. Ad budget is separate from this.

How long does it take before webshop SEO works?

The first improvements are often visible within a few months, but SEO is a long-term investment that keeps building. We work without result guarantees, but with clear reporting.

Does webshop SEO also work for Shopify and WooCommerce?

Yes. We work with all major platforms. Read more about Shopify and WooCommerce.

Ready to get more out of your webshop?

Leave your details and we will look at your webshop and show you where the most revenue opportunities are. Also see having a webshop built.

Collecting product reviews

Reviews increase the trust and conversion of your webshop. Collecting genuine product reviews from your customers strengthens both your credibility and your rankings.