What is Off-Page SEO?

Off-page SEO covers all activities outside your own website that affect how findable you are in Google, with link building as the most important part. References from other, reliable websites increase your authority and with it your chance of higher positions in the organic search results.

What does off-page SEO include?

The best-known part is backlinks: links from other sites to yours. Mentions of your brand, reviews, partnerships and digital PR count as well. Together, all these signals determine how reliable and authoritative Google considers your website.

Why backlinks matter so much

Google sees a link from another website as a recommendation. The more relevant and reliable sites refer to you, the higher your authority. One link from an authoritative site on the same topic carries more weight than dozens of links from unknown websites.

On-page versus off-page SEO

Where on-page SEO is about what you arrange on your own pages, off-page SEO is about your reputation beyond them. Building that reputation, also known as link building, is a gradual and ongoing process.

How do you get good backlinks?

With valuable content that others like to refer to, and with active link building such as guest blogs and digital PR. Buying links is risky and goes against Google’s guidelines.

Do all links carry the same weight?

No. The relevance, reliability and authority of the linking site determine the value of a link.