What is off page SEO?

Off-page SEOincludes all activities outside your own website that influence your findability in Google, with link building as the most important part.Referrals from other, reliable websites increase your authority and therefore your chance of higher positions in the organic search results.What is included in off-page SEO?The best-known part are backlinks:

links from other sites to yours.Mentions of your brand, reviews, collaborations and digital PR

also count.All these signals together determine how reliable and authoritative Googlebacklinkyour website.Why backlinks are so importantGoogle sees a link from another website as a recommendation.The more relevant and reliable sites refer to you, the higher your authority.One link from an authoritative,

thematically appropriate site carries more weight than dozens of links from unknown websites.On-page vs.

off-page SEOWhile on-page SEO is about what you arrange on your own pages, off-page SEO is about your reputation outside of it.Buildingdomain authoritycalled link building, is a gradual and continuous process.How do you get good backlinks?With valuable content that others

like to refer to, and with

activeon-page SEOsuch as guest blogs and digital PR.Buying links is risky and against Google’s guidelines.Do all links countOutsource link buildingreliability and authority of the referring

site determine the value of

a link.