What is anchor text?
Anchortext is the clickable text of a link, the words you click to go to another page.Anchor text gives visitors and search engines a hint as to where the link leads.A relevant, natural anchor text contributes to both the user experience and your SEO.Why is anchor text important?Search engines use anchor text as context:
the word you link to says
something about the page you are referring to.A descriptive anchor text helps Google better understand the target page.This applies to both internal links and backlinks.Types of anchor textCommon are exact anchor texts (exactly the keyword), partial variants, brand names, bare URLsinternal linkstextsbacklink“click
here”.A natural
link profile contains a varied mix;too many identical, exact anchor texts can actually seem unnatural.Best practices for anchor textMake the anchor text descriptive and relevant to the target page, keep it concise, and avoid excessive repetition of exact
keywords.This way your link
building remains natural and safe.Can I always use the keyword as anchor text?Sometimes yes, but vary.A profile with only exact keywords maylink buildingto search engines.Does
anchor text from internal links also count?Yes.Also
internally, descriptive anchor text helps search engines understand