What is a meta title?

The meta title is the clickable title of a page as it appears in Googlesearchresults and in the browser tab.It is an important on-page ranking factor and strongly determines whether people click through.A good meta title contains the main keyword and stays within about 60 characters.Why is the meta title important?The title is often the first thing a

searcher sees of your page.A relevant, attractive title increases click-through rates and helps Google

understand what the page is about.This makes it one of the most influential on-page SEO elements.Write a good meta titlePut the most important keyword at the front, keep it under about 60 characters so it doesn’ton-page SEOand make it

unique per page.A clear promise

or addition (such as the year or your brand name) can increase the click-through rate.Meta title vs H1The meta title appears in the search results;the H1 is the heading at the top of the page itself.They may differ: you optimize

the title for the search results, the H1 for the visitor on the page.Does Google

sometimes adjust my meta title?Yes.Google canheadingits own title if it thinks it better fits the search query.A strong, relevant title reduces that chance.How long can a meta title be?Keep

it to about 50 to 60 characters to

avoid truncation in search results.