What is a Heading?

A heading is a title that shows the structure of a web page, from the H1 (the main title) to subheadings such as H2, H3 and beyond. Headings help visitors scan the text and help search engines understand the structure and topic of a page. A logical heading structure therefore matters for both readability and SEO.

The hierarchy of headings

Ideally a page has one H1 that names the main topic. Below it you divide the content into H2s, with H3s as parts of those where needed. This hierarchy works like a table of contents: it shows at a glance how the information is structured.

Headings and SEO

Search engines use headings to work out the context of a page. By using your main keyword in the H1 and in at least one H2, you make the topic clear. Do not overdo it: write headings that help the reader, not just the search engine. It is a standard part of on-page SEO.

Common mistakes

Many sites use several H1s, skip levels or use headings purely for layout. Use headings for structure, not for font size; you handle that with styling. A clean structure also helps with featured snippets.

Can a page have more than one H1?

Technically it can, but one clear H1 per page is the most common approach and the clearest for search engines.

Do headings really count for SEO?

Yes, indirectly. They provide structure and context, which helps search engines understand your content.