What is a meta description?

Themeta description is the short summary of a page that appears under the title in Googlesearch results.It is not a direct ranking factor, but a good meta description increases the click-through rate by convincing the searcher to click on your result.The ideal length is about 150 to 160 characters.What is a meta description for?The meta description is your mini-ad in the search results.It

summarizes what the visitor finds on the page and encourages them to click.Although Google

does not use the text to rank, a higher click-through rate does indirectly influence your performance.Write a good meta descriptionInclude the most important keyword, because Google will bold it if it matches the search query.Keep it to

about 160 characters, write actively,

and end with a clear reason to click.Make each description unique, just like the meta title.When does Google show its own text?Google can replace your meta description with an excerpt from the page if that better matches the search query.Ameta titlewell-written

description increases the chance

that your own text will be shown and strengthens your on-page SEO.Is a meta description mandatory?No, but without a description, Google chooses a fragment itself.Writing yourself gives you more control over theon-page SEOlong

can a meta description be?About

150 to 160 characters so that the text isn’t cut off in search results.