Case Smaragd Reizen

More visibility, more bookings, more turnover

We have really noticed a difference since ROXTAR started working. Customers now know how to find us online much better, and requests have increased significantly – Smaragd Reizen

Smaragd Reizen Owner

Smaragd Reizen specializes in personally curated, small-scale trips to exotic destinations. Smaragd Reizen aimed to increase online visibility, attract more relevant visitors to the website and structurally increase the number of bookings. In a competitive travel industry where digital visibility makes the difference, the collaboration with ROXTAR was started. Through targeted use of Google Ads and Meta campaigns, a scalable and measurable growth strategy was rolled out, resulting in impressive results.

I want to grow too!

Google ads

From visibility to bookings for Smaragd Reizen

Objectivewants to be found better by people who are specifically looking for a travel agency and tailor-made trips. The goal is to attract more relevant visitors and convert them into requests and bookings, with a constant inflow via form and telephone, lower costs per lead and an evenly filled travel agenda.

OBJECTIVE

The main purpose of using Google Ads was to attract quality website visitors and effectively convert them into concrete requests and bookings. Through a smart search strategy, better-tailored advertisements and continuous optimization, the approach focused on maximum relevance, measurable growth and more efficient use of the marketing budget.

APPROACH

The strategy started with a thorough analysis of search intentions and target groups. On this basis, a smart search campaign was set up, with carefully selected keywords and targeted ad groups. The advertisements were tailored to Smaragd Reizen’s travel offering, with specific landing pages per destination or travel mode.

RESULTS

The targeted use of Google Ads led to a significant improvement in online performance. The click-through rate (CTR) increased by 12% thanks to better targeted ads and increased visibility. The conversion rate grew from 1.22% to 5.8% – an increase of no less than 375%.At the same time, the cost per conversion fell by 71%, from €35 to €10, which ensured a much more efficient use of the advertising budget. In addition, the number of relevant website visitors increased by 23%, resulting in a clearly higher involvement and conversion rate.

I want to grow too!

Meta ads

STRONG RESULTS HAVE ALSO BEEN ACHIEVED ON META, PARTICULARLY ON COST LEVEL AND EFFICIENCYWe started this campaign with a clear focus:

attracting more relevant visitors and significantly reducing conversion costs. On Meta we focused on seasonality and interests. By smartly timing campaigns and targeting advertising at times when the target group was actively searching, we were able to quickly measure the first results. We tested different visuals and headers, always with conversion as the goal. What worked, we kept. We adjusted what didn’t work. At the same time, we kept a close eye on costs. Low CPM and CPC were important to stay within budget and grow scalably. Under the hood we worked from three core skills. We used discernment to choose the right target groups and keywords. With preparation wedelved intothe search intentions behind the behavior. And thanksto collaboration,we were able to quickly switch and adjust, together with the team. The results left little to the imagination. Through GoogleAds we sawthe conversion rate increase from 1.22% to 5.8%, a growth of 375%.At the same time, the costs per conversion fell from €35 to €10.Things went just as fast on Meta: the CPM and CPC halved, while the conversion rate rose to 7.5%.The cost per conversion went from €5.20 to €3.70.