What is structured data?

Structured data(structured data or schema markup) is a standardized code that gives search engines extra context about the content of a page.You explicitly say what something is: a product, recipe, review, event or FAQ.This allows Google to understand your page better and sometimes show enriched results.What

does structured data

do?With a vocabulary like Schema.org you can mark parts of your page, for example the price of a product or the steps of a recipe.Search engines read those labels and understand the meaning behind the text, not just the words themselves.Rich results and visibilityStructured data can lead to rich results:

striking search results with stars, prices, images or FAQ

drop-downs.These attract attention and can increase your click-through rate.It is a valuable part of technical SEO.Structured data and AI search enginesBecause structured data explicitly identifies your content, it also helps AItechnical SEOcorrectly

interpret and cite your information.This touches on GEO.Guidelines are in the Google

Search documentation.Does structured data guarantee rich results?No.It makes them possible, but Google decides whether and when enriched results are shown.Do I need a plugin for it?In WordPress, you can add schema via an SEOGEOMath, without codingyourself.