What is Page Speed?
Page speed is the loading speed of a web page: how quickly the content appears and becomes usable for the visitor. Speed matters for the user experience and for SEO, because slow pages lead to more drop-offs and lower conversions. Google takes loading speed into account as part of page experience.
Why does loading time count?
Visitors expect a page to load almost instantly. Every extra second increases the chance that someone clicks away. A fast site therefore improves not only your bounce rate, but also your rankings, because speed counts towards the Core Web Vitals.
What affects page speed?
Common slowdowns are large, uncompressed images, heavy scripts, too many external resources, slow hosting and missing caching. Optimising images often delivers a noticeable gain straight away.
Improving page speed
Compress images, limit and bundle scripts, use caching and choose good hosting. Measure your speed with Google PageSpeed Insights, which gives concrete points to improve. This is part of technical SEO.
How fast should a page load?
The faster the better; aim for a few seconds or less. PageSpeed Insights gives an indication and tips for each page.
Does mobile speed count separately?
Yes. Because Google uses mobile-first indexing, the mobile loading time is what matters most.
A slow site costs you visitors and rankings. See what we do in technical SEO and website optimisation.