What is TikTok Shop?

TikTok Shop is TikTok’s built-in store that lets you sell products directly in the app. Viewers buy without leaving TikTok, through videos, livestreams or a tab on your profile. It combines entertainment with shopping, also called social commerce.

Can you buy things through TikTok?

Yes. Through TikTok Shop you buy products directly in the app. You see a product in a video or livestream, tap it and check out right away. For brands it is a new sales channel that mainly reaches a younger audience.

How does selling through TikTok Shop work?

You link your products to a TikTok Shop account, make content that shows what you sell and optionally run ads. The power is in video: showing works better than telling. If you want to seriously invest in this, look at our e-commerce marketing agency or having a webshop built.

Can you buy things through TikTok?

Yes, through TikTok Shop you buy products directly in the app, without leaving TikTok. You see a product in a video or livestream, tap it and check out right away.

How can I shop on TikTok?

Find products via the shop icon, a product link in a video or the Shop tab on a profile. You check out within the app using the usual payment methods.

What does a TikTok Shop cost for sellers?

Setting up a TikTok Shop is free; TikTok charges a commission per sale. On top of that you have costs for content and possibly ads. If you have it managed, you pay for the setup and management.