What is Mailchimp?

Mailchimp is one of the best-known email marketing tools for creating, sending and automating newsletters. It is popular with starters and small businesses thanks to its free entry version and easy editor.

What can you do with Mailchimp?

With Mailchimp you build email lists, design newsletters with templates, set up automated flows and measure your open and click rates. For simple email marketing it works fine; for advanced automation and e-commerce, webshops run into limits sooner.

Mailchimp or an alternative?

Mailchimp is easy to start with, but becomes relatively expensive as your list grows. For webshops, tools like Klaviyo are often stronger. See the comparison in the best email marketing software, or read more about email marketing.

Is Mailchimp free?

Mailchimp has a free version for a small number of contacts and emails per month. For more contacts, automation and features you move to a paid plan that rises with your list size.

What can you do with Mailchimp?

You create and send newsletters, manage email lists, set up automated flows and measure your results. It is mainly suitable for simple email marketing.

Which is better: Mailchimp or Klaviyo?

Mailchimp is easier and broader; Klaviyo is stronger for webshops thanks to deep e-commerce integrations and better automation. For a webshop, Klaviyo is often the better choice.