Outsource Facebook advertising

You can advertise your company in different ways. The popularity of advertising via social media is growing every year. And you can’t stay behind either. Facebook offers useful tools that allow you to target a specific target group in a highly targeted manner. Moreover, Facebook advertising is relatively cheap. Ideal for small companies and start-ups! Unfortunately, Facebook advertising is not as easy as it may seem at first glance. With the right knowledge and experience you can get a lot of value from your advertisements! Outsourcing Facebook advertising to a professional online marketing agency is the best choice if you are not familiar with social media advertising. And at ROXTAR we have everything you need to turn your Facebook ads into real attractions.

Promotional Videos

Social media has a huge impact and promotional videos are extremely popular. They are videos that are made by your customers themselves and shared on social media platforms. What’s so cool about these videos is that they come directly from the users themselves and seem authentic.A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertisements.ROXTAR helps you find influencers in your market!

What are Facebook ads?

Facebook ads are paid messages placed on Facebook by companies. These are therefore not standard messages that you can put on your profile, but specially created messages that are shown to a specific target group. Super useful, because this way you can determine exactly who sees the advertisement. Target a certain demographic or age group, it’s all possible! You can be as specific or broad as you want and you can spend as much as you want. No big budget? Facebook advertising also comes in handy then.

Why advertise via Facebook?

Facebook advertising is a targeted and relatively cheap solution. Facebook offers advertisers the opportunity to specifically indicate which target group may see the advertisements. From age to place of residence and interests: you indicate in detail what your target group looks like. This way you can be sure that you don’t waste money on people who don’t want your product or service. Nowadays, the Facebook platform is mainly occupied by middle-aged people. Is this your target group? Then Facebook advertising is definitely recommended. But even if your target group falls outside this, it can still be very interesting.

Combination with other strategies

Bring in new customers? Yes. Want to increase your brand awareness? Certainly. Want to specifically target your advertisement to those who have visited your webshop before? Yup. It’s all possible with Facebook Advertising. Facebook offers an ideal platform for branding and retargeting, among other things. With Facebook advertising you can kill several birds with one stone and you can combine advertising with other marketing strategies. Ideal, right?!

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always motivated to achieve the best results for our customers. Transparent

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everything we do and always as clearly as possible.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing. Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid. They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly. We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn. The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads. From the start, the collaboration was professional and clear. The new website is not only beautiful, but also technically well designed. Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise. In addition, the Google Ads campaigns are already generating concrete registrations. We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied. Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website. The contact is pleasant, they actively think along and keep us well informed of the results. For us, ROXTAR is a truly valuable partner for our dental practice.

Jordy Groot

We have been working with Roxtar for a number of years. We share knowledge and sometimes use each other’s services. This collaboration is pleasant and meaningful.

Bart

To be honest… it’s cheaper than doing it yourself. We first thought: couldn’t we do this ourselves cheaper? But now that we see how much time, energy and money we save by using ROXTAR, we don’t want to go back. The value they deliver is not in the costs, but in the results.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy. Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in. They really think along, are always available and deliver quality every time. You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year. Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business. In addition, there is very good communication and guidance. In our opinion, the best online marketing agency from Amsterdam.

Billions of active users

Facebook is the most used social media channel with billions of active users. In the Netherlands alone, millions of people use Facebook every day. Your target group is undoubtedly among them. Imagine your ad being viewed by thousands of people within days! With Facebook’s useful tools you can reach the right people, provided your advertisements are properly designed. Want to outsource Facebook advertising to ROXTAR?Then you can be sure that the right target group will see your advertisements!

What are Facebook ads?

Facebook ads are paid posts that companies place on Facebook. With a paid ad you can target a specific demographic, and you can be as specific or as broad as you want. Facebook ad campaigns are available in different formats. You can also indicate how much you want to spend. Facebook Advertising

or messaging? Do you have a business? Then it is always wise to keep your Facebook

Do you have a business? Then it is always wise to keep your Facebook page up to date. After the website, social media is the first channel through which people look up a company! In addition, the number of likes on a standard post also contributes to the extent to which your page is seen by others. The more likes, the more exposure! Nevertheless, simply posting messages is often not enough. You also reach a lot of people who do not fall into your target group. In addition, most people who see your posts are already familiar with your company, since they follow your Facebook page. Is your goal to bring in new customers? In that case, outsourcing Facebook advertising is the best option. This way we can work our magic and show your ads to a whole new audience!

And what about other channels?

Facebook advertising is a good choice, but there are more channels. Instagram is also a strong candidate, especially among young people. Yet Facebook remains popular. Advertising via both platforms is largely the same, because they are part of Meta. Facebook is very different from search engine advertising. On Google, your ad will appear at the top of a search query. On Facebook, ads appear as “Sponsored” between normal posts, visible to your target group. Outsourcing at ROXTAR helps you make the best choices and reach the right people.

Create an ad Creating an ad on Facebook

is super easy. The trick, however, is to set up a campaign that is as cost-efficient as possible. Of course, you don’t want to waste unnecessary euros on people who will most likely not buy your product or service anyway. Correct targeting is very important when you advertise via Facebook. Ultimately, the goal is of course to get more out of your ads than you put into them. Quite sad if it were the other way around. The most efficient way of Facebook advertising is using an advertising account. This account takes you to a special environment where you can set exactly where on Facebook your ad should be shown and who will see your ads. There is a good chance that when you first enter the advertising environment, you can no longer see the forest for the trees.A tangle of concepts, buttons and options awaits you. And that is where outsourcing Facebook advertising comes in handy. At ROXTAR we have the knowledge and expertise to set up an efficient and profitable campaign. Moreover, we know all the ins and outs of the advertising account and are ready to guide you through it. Your objective Before we start creating your ad, it is important that you

identify your

objectives. What would you like to achieve with your advertisement? Do you want to increase brand awareness of your company? Do you want to increase the number of website visitors? Or do you want to increase the conversion on your site? Via your Facebook advertising account you can indicate exactly what the objective of an advertisement is. Choose considerations, awareness, a lead campaign or traffic, among other things. In addition, there are also certain options for web shops and you can set sales from the catalog as a target. The most important thing is to have your advertisement shown in the right phase. Offering a product to those who are not yet ready to buy a product will not make much difference anyway. With the help of the handy PESO model you can better determine which media channels are suitable for your objectives.

Determine advertisement form

There are many different types of advertising on Facebook. This is super nice, but at the same time it also makes it a bit complicated. Especially if you have no idea what you are actually doing. You can easily set up multiple campaigns at the same time, ideal when you have different objectives at the same time. To determine the right advertising form(s) that perfectly suits your company and objectives, it is best to outsource Facebook advertising. At ROXTAR we know exactly which form of advertising best suits your industry and objectives. This way we can design your advertisement so accurately that it can be used efficiently and profitably.

The content of an advertisement

We now know that there are various forms of advertising and objectives, but what exactly do you put in your advertisement? It can be very difficult to determine what the right message is that you want to show to your target group. The message must be interesting and attractive. Of course, depending on your objective, you want people to take action after seeing your advertisement. Is the content of your ad really terrible? Then in the worst case you can even scare people off. And that is of course the very last thing you want to achieve. It is not without reason that you invest money, time and energy in your advertisements. To ensure the right content, it is wise to outsource Facebook advertising. With the necessary knowledge and experience, we at ROXTAR know exactly how to respond substantively to your target group.

Measure results

To constantly improve campaigns, tracking results is at least as important as placing the ad itself. This can be difficult with the many numbers and options, but it is indispensable. Especially if you want to run multiple campaigns. By monitoring the entire customer journey, we know exactly how to organize subsequent campaigns as efficiently as possible. Do you outsource Facebook Advertising to ROXTAR?Then you are assured of continuous updates and complete transparency about your results.

Advertising videos

You may have seen it yourself: video advertisements on Facebook. Many companies use this. However, using a video advertisement can have both positive and negative consequences. What many people do not (immediately) realize is that a lot goes into creating an effective video advertisement. First, your video must be of good quality. Both in terms of content and design.A poor quality video will be swiped away in no time.A professional video is therefore a must. Furthermore, it is important that the viewer is triggered in the first few seconds. Isn’t this the case? Even then there will be quick scrolling. Finally, your video should be short-lived. After all, people don’t log in to Facebook to watch mega-long videos. Bore. Need help creating the perfect video ad? We are happy to assist you!

A service/product with more explanation?

But what if your product or service needs more explanation? Of course, you cannot paste lengthy text or a 5-minute video into your ad. At least, it is possible. But there is a very good chance that you might as well have flushed your money down the toilet. Fortunately, Facebook also has a handy solution for this. You can also set ‘chat messages’ as an objective. This way you encourage users to contact your company via the Facebook chat. This way you can explain at your leisure what exactly your product or service entails. Please note! If you want to use this, it is important that you respond quickly to your chat messages. Otherwise it will give you a bad name.

Our experts are happy to help you

Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don