More visibility, more bookings, stronger beauty branding

Apollo Beauty wanted to be more visible online to people who are actively looking for laser treatments and skin improvement in the Rotterdam region. The challenge lay not only in greater reach, but especially in attracting the right target group and converting interest into concrete consultations and bookings.A targeted advertising approach on social media was used to ensure a constant influx of high-quality leads, lower costs per lead and an evenly filled agenda.

Apollo beauty For Apollo Beauty, the focus was on more relevant requests at lower costs. We have set up Meta campaigns per treatment, aimed at Rotterdam and the surrounding area. Target groups are made up of location, interests and lookalikes. Creatives are continuously tested, with short videos, before-after visuals and clear benefits. We focused on conversion and landing page views and kept budget, CPM and CPC tightly under control. We advertised at times when the target group was active and connected advertisements to landing pages per treatment. Retargeting captured website visitors and engagers with an appropriate follow-up offer. In this way we built up scale without unnecessary pressure on costs. In the last 30 days, the number of direct leads increased by 26 percent to 34. CTR increased 27 percent and the average CPC was €0.64, allowing us to gain more traffic at a lower cost. We recorded 939 clicks in total and 39 landing page views, an increase of 35 percent. The upscaling is reflected in the range, from 7,822 to 16,480 (+111 percent), and in the click volume, from 237 to 939 (+296 percent).