What is the best website builder?
There is no single best website builder; the best choice depends on your goal, your budget and how important findability and custom work are to you. For a fast, simple site a builder like Wix, Squarespace or Framer works fine. If you want to grow in Google and a site that is truly yours, WordPress or custom work is often the better choice.
The best-known website builders compared
| Platform | Strong in | Cost | SEO and custom work | Suitable for |
|---|---|---|---|---|
| Wix | Fast DIY building | Free version, then monthly | Limited | Starters and small sites |
| Squarespace | Sleek design | Monthly subscription | Limited | Creatives and small brands |
| Framer | Design and animation | Free version, then per site | Limited | Landing pages and portfolios |
| WordPress | Flexibility and growth | Hosting plus build | Full control | Businesses that want to grow |
Wix, Squarespace or Framer?
Wix is the easiest to start with yourself. Squarespace scores on design. Framer is strong for a fast, interactive site. All three are closed platforms: you build on someone elses system and run into limits sooner for business use in terms of speed, SEO and custom work. Read the details on Wix, Squarespace and Framer.
When do you choose custom?
If you want a site that grows with your business, is fully yours and ranks as high as possible in Google, a builder is usually too limited. Then you choose WordPress or custom work. See what having a website created involves, or what a web design agency can do for you.