What is the best e-commerce platform?

There is no single best e-commerce platform; the best choice depends on your size, your needs and how important findability and custom work are to you. Shopify is quick to set up, Lightspeed links shop and webshop, and WooCommerce gives the most control and ownership.

The best-known e-commerce platforms compared

Shopify, Lightspeed or WooCommerce?

Shopify is the easiest to start ready-made. Lightspeed is strong if you want to link a physical shop and webshop. WooCommerce gives the most freedom, ownership and SEO options. Read the details on Shopify, Lightspeed and WooCommerce.

When do you choose custom?

If you want a webshop that grows with you, is fully yours and ranks as high as possible in Google, a closed platform is often too limited. Then you choose WooCommerce or custom work. See what having a webshop built involves, or what outsourcing your online marketing can do for you.

What is the best platform to build a webshop?

For maximum control and growth WooCommerce is usually the strongest; for a quick start Shopify is handy; for shop plus webshop Lightspeed is suitable. The best choice depends on your goal, size and how important SEO and custom work are.

Which is better: Shopify or WooCommerce?

Shopify is easier to start with yourself; WooCommerce gives more control, ownership and SEO options. For a webshop you seriously want to grow, WooCommerce is usually stronger, but Shopify is live faster.

What does a webshop cost per month?

That depends on your platform. With Shopify and Lightspeed you pay a fixed monthly subscription; with WooCommerce you mainly pay hosting and maintenance. With every platform, also reckon on costs for payment apps, themes or extensions.

Which e-commerce platform is best for SEO?

WooCommerce offers the most control over technology, content and speed, the basis for good SEO. Closed platforms like Shopify and Lightspeed have decent basic SEO, but fewer in-depth options for competitive keywords.