{"id":14575,"date":"2025-10-02T13:27:54","date_gmt":"2025-10-02T11:27:54","guid":{"rendered":"https:\/\/roxtar.nl\/performance-marketing-in-2025-10-building-blocks-for-measurable-growth\/"},"modified":"2026-02-09T15:09:53","modified_gmt":"2026-02-09T13:09:53","slug":"performance-marketing-in-2025-10-building-blocks-for-measurable-growth","status":"publish","type":"post","link":"https:\/\/roxtar.nl\/en\/performance-marketing-in-2025-10-building-blocks-for-measurable-growth\/","title":{"rendered":"Performance marketing in 2025: 10 building blocks for measurable growth"},"content":{"rendered":"<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:430px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#031125\"><\/span><img decoding=\"async\" width=\"1920\" height=\"1274\" class=\"wp-block-cover__image-background wp-image-7758\" alt=\"wat is een backlink\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2.jpg 1920w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2-300x199.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2-1200x796.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2-768x510.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-een-backlink-2-1536x1019.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-skdd-secondary-background-color has-text-color\" id=\"block-d9532ad5-f83f-4bc6-832e-fbf92d72973b\">Performance marketing in 2025:<br\/>10 building blocks for measurable growth<\/h1>\n<\/div><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<p>Performance marketing is all about demonstrable results. You work from goal to KPI, you test, you measure, and you shift budget to what works. In 2025, an additional layer will be added: more automation in channels, stricter privacy rules, and higher visitor expectations. In this guide, I will take you step-by-step through the ten building blocks that we consistently see in practice.   <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-begin-met-een-hoofddoel-en-heldere-kpi-s\">1. Start with one main goal and clear KPIs<\/h2>\n\n\n\n<p>Without clear boundaries, no account will ever be calm. Choose one main goal per campaign: for example, leads, appointments, orders, or revenue. Link KPIs to it such as CPA, ROAS, or conversion rate. Work in short sprints, for example, a weekly optimization round, and make larger monthly decisions based on the overall picture. This creates rhythm, and rhythm leads to improvement.    <br\/><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-bouw-je-account-op-per-funnelstap\">2. Build your account per funnel stage<\/h2>\n\n\n\n<p>Organize campaigns logically: top of the funnel for reach and discovery, middle for consideration, bottom for conversion. Split where necessary: brand versus generic, prospecting versus retargeting, lead versus sale. This structure makes reporting clear and prevents one success from masking the rest. It keeps your bidding strategies pure and simplifies budget management.   <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-inhoud-is-nog-steeds-het-belangrijkst\">3. Capture existing demand with Search and Performance Max<\/h2>\n\n\n\n<p>Search campaigns capture existing market demand. Combine them with Performance Max to find additional conversions on YouTube, Display, Discover, Gmail, and Maps. PMax is goal-oriented, uses AI for bidding, and supplements your reach beyond Search. Use strong assets, clear conversions, and exclude search terms you already serve well in regular Search, so channels don&#8217;t cannibalize each other.   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-scaled.jpg\" alt=\"\" class=\"wp-image-13756\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.2-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p class=\"ghostkit-paragraph-columns-1\"><br\/>If you set up your creatives and conversions well, you will benefit from the latest AI features that Google recently added to PMax, such as smarter headline and image generation. However, keep a human at the helm, because automation requires clear goals and boundaries. <\/p>\n\n\n\n<p>Read more &gt; <a href=\"https:\/\/roxtar.nl\/google-ads-uitbesteden\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/roxtar.nl\/google-ads-uitbesteden\/<\/a> for Shorts reach.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ken-je-gebruiker\">4. Scale reach with social, focus on the right formats<\/h2>\n\n\n\n<p>Social is your engine for new audiences. Test hooks, short video, and variants per target group. In B2B, LinkedIn is often the fastest route to quality leads. Lead Gen Forms automatically fill in data with profile data, which reduces friction and increases conversion compared to standard Sponsored Content.   <\/p>\n\n\n\n<p>Ensure that your ad content and landing page content are aligned. Let the promise that attracted people reappear on the page. That sounds simple, but that&#8217;s precisely where performance often leaks away.  <\/p>\n\n\n\n<p>Read more &gt; <a href=\"https:\/\/roxtar.nl\/linkedin-adverteren-uitbesteden\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/roxtar.nl\/linkedin-adverteren-uitbesteden\/<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-gebruik-altijd-gestructureerde-data\">5. Creatives that win clicks<\/h2>\n\n\n\n<p>Strong creatives do more than stand out. They make your proposition immediately understandable, build trust, and encourage action. Test the hook in the first few seconds, the visual hierarchy, and the CTA text. Use learnings from Search for your copy, and insights from social for your landing pages. Keep variation limited per test, otherwise, you won&#8217;t know what made the difference.    <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-scaled.jpg\" alt=\"\" class=\"wp-image-13754\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Performance-marketing.1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-landingspagina-en-cro-elke-klik-moet-werken\">6. Landing page and CRO: every click must work<\/h2>\n\n\n\n<p>You pay for clicks, the page has to close the deal. Make the first screen razor-sharp: clear headline, brief substantiation, proof, and one clear action. People only scroll further if what they see at the top is promising. This has been the case for years and does not change with screen sizes.   <\/p>\n\n\n\n<p>Show social proof, explain thresholds, remove clutter, and load quickly, especially on mobile. Test systematically. Small improvements accumulate into big gains.  <\/p>\n\n\n\n<p>Read more &gt; <a href=\"https:\/\/roxtar.nl\/conversie-optimalisatie\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/roxtar.nl\/conversie-optimalisatie\/<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-1200x800.jpg\" alt=\"\" class=\"wp-image-13765\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-1536x1025.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/pexels-thisisengineering-3912976-scaled.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-consent-mode-v2-is-nodig-voor-betrouwbare-meting-in-de-eer\">7. Measuring without noise: consent, enhanced conversions, and offline data<\/h2>\n\n\n\n<p>Good data is the difference between steering and guessing. Set up consent properly, let tags respect user agreement, and supplement missed observations with Enhanced Conversions. This uses hashed first-party data to attribute conversions more reliably, which helps bidding strategies.  <\/p>\n\n\n\n<p>If you work with appointments or sales that later fall into a CRM, use enhanced conversions for leads or a modern offline import. This way, you don&#8217;t just focus on leads, but on deals with value. <\/p>\n\n\n\n<p>Practical: define events, check your implementation with diagnostics, and assign a value to important conversions, even if they are leads. <a href=\"https:\/\/support.google.com\/google-ads\/troubleshooter\/14918296?hl=en&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-first-party-data-enhanced-conversions-en-ga4-import\">8. Audiences and retargeting based on real signals<\/h2>\n\n\n\n<p>Build audiences with first-party signals: viewed category, product, value, lead status. Use exclusions to save budget, for example, current customers in acquisition campaigns. Adjust bids based on intent and value. Consider frequency caps in social to prevent irritation and shift budget to audiences that are becoming saturated.   <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-e-mail-en-marketing-automation-verhogen-je-ltv\">9. Email and marketing automation increase your LTV<\/h2>\n\n\n\n<p>Not every click needs to convert immediately. With email and automation, you turn one conversion into multiple moments of value. Set up a welcome flow, lead nurture, and after-sales. Reuse channel insights in your segmentation, and connect email to your retargeting to save on more expensive impressions.   <\/p>\n\n\n\n<p>Read more &gt; <a href=\"https:\/\/roxtar.nl\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/roxtar.nl\/email-marketing\/<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-rapportage-budgetsturing-en-experimenteren\">10. Reporting, budget management, and experimenting<\/h2>\n\n\n\n<p>Define what &#8220;good&#8221; means per channel, create dashboards that use the same definitions, and schedule fixed times for budget decisions. Experiment purposefully: set hypothesis, measure, decide, document. Stop what doesn&#8217;t work, scale what does. Keep it simple, because simple scales.   <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"checklist-om-vandaag-te-starten\">Checklist to start today<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write down goal and KPI per campaign.<\/li>\n\n\n\n<li>Account structure per funnel stage, prevent overlap.<\/li>\n\n\n\n<li>Deploy PMax and Search side-by-side with clear roles.<\/li>\n\n\n\n<li>Check landing pages for first screen, load time, and proof.<\/li>\n\n\n\n<li>Verify Consent Mode and Enhanced Conversions, link CRM events.<\/li>\n\n\n\n<li>One test at a time, log results and follow up.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"verder-lezen-op-roxtar-nl\">Read more on roxtar.nl<\/h3>\n\n\n\n<p>Read more &gt; <a href=\"https:\/\/roxtar.nl\/performance-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/roxtar.nl\/performance-marketing\/<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-3 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-heading-2-font-size\" id=\"branded-content-uitbesteden-aan-roxtar-wat-is-er-mogelijk-1\">Interested in outsourcing link building?<\/h2>\n\n\n\n<p>Curious about what we can do for you? Contact us directly by clicking on the Whatsapp icon at the bottom right. Together we can look at the possibilities and how we can make your marketing a great success!  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#0d0000\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-3-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your online marketing to the next level? Request a <strong>free strategy session<\/strong> now. <\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"0\" data-uid=\"69d6f11625cdb\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":14580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-14575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/posts\/14575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/comments?post=14575"}],"version-history":[{"count":1,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/posts\/14575\/revisions"}],"predecessor-version":[{"id":14581,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/posts\/14575\/revisions\/14581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/media\/14580"}],"wp:attachment":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/media?parent=14575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/categories?post=14575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/tags?post=14575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}