{"id":15380,"date":"2021-05-19T16:28:56","date_gmt":"2021-05-19T14:28:56","guid":{"rendered":"https:\/\/roxtar.nl\/have-a-website-created\/website-optimization\/"},"modified":"2026-02-09T17:10:43","modified_gmt":"2026-02-09T15:10:43","slug":"website-optimization","status":"publish","type":"page","link":"https:\/\/roxtar.nl\/en\/have-a-website-created\/website-optimization\/","title":{"rendered":"Website optimization"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull ghostkit-custom-ZpkGAD\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"2048\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-12501\" alt=\"website optimalisatie\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-6-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between ghostkit-custom-t7TlD\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"website-optimalisatie\">Website optimization<\/h1>\n\n\n\n<p>Imagine you&#8217;ve invested a lot of time, money and effort in having a beautiful website designed and developed, but you discover afterwards that the website delivers little results. <\/p>\n\n\n\n<p>Or you had a website created some time ago that has generated quite a few leads over the years, but you feel there&#8217;s more potential to be unlocked.<\/p>\n\n\n\n<p>It could also be that you have a website that works well and is full of interesting content, but is still gathering dust on the second page of Google and therefore receives few visits.<\/p>\n\n\n\n<p>In all these cases, there&#8217;s a lot to gain through website optimization. Curious about what website optimization is and why it&#8217;s important for your business? Read about it below!   <\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"wp-block-group ghostkit-d-md-none ghostkit-custom-Z1vAYml has-skdd-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your website to the next level? Request a <strong>free strategy session<\/strong> now.<\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"0\" data-uid=\"6a3e82a6d0231\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull ghostkit-shape-divider ghostkit-d-md-none ghostkit-custom-Z29kHMg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"200\" height=\"20\" viewbox=\"0 0 200 20\" fill=\"none\" preserveaspectratio=\"none\">\n  <path d=\"M0 20H200V0L0 20Z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/div>\n\n<div class=\"wp-block-group alignfull ghostkit-d-none ghostkit-d-md-block ghostkit-custom-1oyjGo has-skdd-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your website to the next level? Request a <strong>free strategy session<\/strong> now.<\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"1\" data-uid=\"6a3e82a6d16f4\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-1200x600.jpg);background-position:65% 44%\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-1200x600.jpg\" alt=\"website optimization\" class=\"wp-image-12503 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-1536x768.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/wat-is-website-optimalisatie-scaled.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"hoe-werkt-website-optimalisatie\">What is website optimization?<\/h2>\n\n\n\n<p>Website optimization is improving your website on various levels to ensure your website&#8217;s return increases, you get more visitors and the conversion rate rises.<\/p>\n\n\n\n<p>Website optimization isn&#8217;t something you do once. You&#8217;re almost never finished with it: it&#8217;s an ongoing process where you continuously look critically at your website&#8217;s performance based on data, through extensive testing and using various tools, trying to find opportunities to get the most out of your website. <\/p>\n\n\n\n<p>A website can be optimized on various levels<\/p>\n\n\n\n<p>&#8211; Findability\/SEO <\/p>\n\n\n\n<p>&#8211; Conversion<\/p>\n\n\n\n<p>&#8211; Technical\/UX<\/p>\n\n\n\n<p>A combination of these three elements delivers the best results.<\/p>\n<\/div><\/div>\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"wp-block-group alignfull has-skdd-secondary-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"dit-zeggen-onze-klanten\">What our customers say<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div id=\"wid_1702470455988\"><\/div>\n<p><script>\nsc = document.createElement(\"script\");\nsc.setAttribute(\"defer\",true);\nsc.setAttribute(\"src\",\"https:\/\/dbwx2z9xa7qt9.cloudfront.net\/bundle.js?cachebust=1702470455988\");\nsc.setAttribute(\"theme\",\"light\");\nsc.setAttribute(\"footer\", \"false\"); \nsc.setAttribute(\"widget-type\",\"carousel\");\nsc.setAttribute(\"token\",\"64423af066d1a12f71d1af07\");\nsc.setAttribute('apiurl', 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is-style-responsive-small\"><\/div>\n<\/div><\/div>\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-8\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"verschillende-advertentietypen-1\">Why is website optimization important?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Website optimization has the following benefits:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-1LakY3\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path fill=\"currentColor\" d=\"M177 255.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 351.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 425.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1zm-34-192L7 199.7c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l96.4-96.4 96.4 96.4c9.4 9.4 24.6 9.4 33.9 0l22.6-22.6c9.4-9.4 9.4-24.6 0-33.9l-136-136c-9.2-9.4-24.4-9.4-33.8 0z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"tekstadvertenties-1\">Increase conversion<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-ZLEArp\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path fill=\"currentColor\" d=\"M288 144a110.94 110.94 0 0 0-31.24 5 55.4 55.4 0 0 1 7.24 27 56 56 0 0 1-56 56 55.4 55.4 0 0 1-27-7.24A111.71 111.71 0 1 0 288 144zm284.52 97.4C518.29 135.59 410.93 64 288 64S57.68 135.64 3.48 241.41a32.35 32.35 0 0 0 0 29.19C57.71 376.41 165.07 448 288 448s230.32-71.64 284.52-177.41a32.35 32.35 0 0 0 0-29.19zM288 400c-98.65 0-189.09-55-237.93-144C98.91 167 189.34 112 288 112s189.09 55 237.93 144C477.1 345 386.66 400 288 400z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"beeldadvertenties-1\">Improve visibility of your website and business<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-68Xtz\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-octicon\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" width=\"16\" height=\"16\"><path fill-rule=\"evenodd\" d=\"M10.5 5a2.5 2.5 0 11-5 0 2.5 2.5 0 015 0zm.061 3.073a4 4 0 10-5.123 0 6.004 6.004 0 00-3.431 5.142.75.75 0 001.498.07 4.5 4.5 0 018.99 0 .75.75 0 101.498-.07 6.005 6.005 0 00-3.432-5.142z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"shopping-advertenties-1\">More visitors to your website<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-Z1Toyu3\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\"><path fill=\"currentColor\" d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"video-advertenties-1\">Give your online reputation a boost<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-Z2f2TAX\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-octicon\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" width=\"16\" height=\"16\"><path fill-rule=\"evenodd\" d=\"M1.5 2.75a.25.25 0 01.25-.25h8.5a.25.25 0 01.25.25v5.5a.25.25 0 01-.25.25h-3.5a.75.75 0 00-.53.22L3.5 11.44V9.25a.75.75 0 00-.75-.75h-1a.25.25 0 01-.25-.25v-5.5zM1.75 1A1.75 1.75 0 000 2.75v5.5C0 9.216.784 10 1.75 10H2v1.543a1.457 1.457 0 002.487 1.03L7.061 10h3.189A1.75 1.75 0 0012 8.25v-5.5A1.75 1.75 0 0010.25 1h-8.5zM14.5 4.75a.25.25 0 00-.25-.25h-.5a.75.75 0 110-1.5h.5c.966 0 1.75.784 1.75 1.75v5.5A1.75 1.75 0 0114.25 12H14v1.543a1.457 1.457 0 01-2.487 1.03L9.22 12.28a.75.75 0 111.06-1.06l2.22 2.22v-2.19a.75.75 0 01.75-.75h1a.25.25 0 00.25-.25v-5.5z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"shopping-advertenties-1\">Increase brand awareness<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-1duR2x\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path fill=\"currentColor\" d=\"M310.706 413.765c-1.314-6.63-7.835-10.872-14.424-9.369-10.692 2.439-27.422 5.413-45.426 5.413-56.763 0-101.929-34.79-121.461-85.449h113.689a12 12 0 0 0 11.708-9.369l6.373-28.36c1.686-7.502-4.019-14.631-11.708-14.631H115.22c-1.21-14.328-1.414-28.287.137-42.245H261.95a12 12 0 0 0 11.723-9.434l6.512-29.755c1.638-7.484-4.061-14.566-11.723-14.566H130.184c20.633-44.991 62.69-75.03 117.619-75.03 14.486 0 28.564 2.25 37.851 4.145 6.216 1.268 12.347-2.498 14.002-8.623l11.991-44.368c1.822-6.741-2.465-13.616-9.326-14.917C290.217 34.912 270.71 32 249.635 32 152.451 32 74.03 92.252 45.075 176H12c-6.627 0-12 5.373-12 12v29.755c0 6.627 5.373 12 12 12h21.569c-1.009 13.607-1.181 29.287-.181 42.245H12c-6.627 0-12 5.373-12 12v28.36c0 6.627 5.373 12 12 12h30.114C67.139 414.692 145.264 480 249.635 480c26.301 0 48.562-4.544 61.101-7.788 6.167-1.595 10.027-7.708 8.788-13.957l-8.818-44.49z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"video-advertenties-1\">Generate more revenue<\/h5>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Are there disadvantages? Not really. However, you need to be careful not to over-optimize and focus too much on small details that have little effect in the big picture. It should deliver results, of course.   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:101px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2-1200x675.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2-1200x675.jpg\" alt=\"website optimization\" class=\"wp-image-3242 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2-1200x675.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2-300x169.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2-768x432.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/website-optimalisatie-2.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"voor-wie-is-website-optimalisatie-belangrijk\">Who is website optimization important for?<\/h2>\n\n\n\n<p>Optimizing your website is important for anyone who uses a website to sell a product or service or to build a business or brand. Such as: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Freelancers\/Self-employed<\/li>\n\n\n\n<li>SME businesses<\/li>\n\n\n\n<li>E-commerce entrepreneurs<\/li>\n\n\n\n<li>Startups<\/li>\n<\/ul>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n<div class=\"wp-block-cover ghostkit-custom-25N0Fb\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-20 has-background-dim\"><\/span><img decoding=\"async\" width=\"2064\" height=\"1376\" class=\"wp-block-cover__image-background wp-image-11502\" alt=\"social media adverteren\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585.jpg\" style=\"object-position:52% 36%\" data-object-fit=\"cover\" data-object-position=\"52% 36%\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585.jpg 2064w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-1536x1024.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-2048x1365.jpg 2048w\" sizes=\"(max-width: 2064px) 100vw, 2064px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-lg-10 ghostkit-col-xl-8 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-secondary-background-color has-text-color has-skdd-heading-1-font-size\" id=\"wij-maken-online-marketing-leuk\">We make online marketing fun<\/h2>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg ghostkit-custom-1M3TXC\" href=\"https:\/\/roxtar.nl\/contact\/\"><span class=\"ghostkit-button-icon ghostkit-button-icon-left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><span class=\"ghostkit-button-text\">Request a non-binding consultation<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<h2 class=\"wp-block-heading has-skdd-heading-2-font-size\" id=\"de-verschillende-onderdelen-van-website-optimalisatie\">The different components of website optimization<\/h2>\n\n<p>Websites can be improved on various components. We list them here. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"wp-block-group alignfull has-skdd-secondary-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"gebruiksvriendelijk-en-resultaatgericht-1\">SEO and findability <\/h2>\n\n\n\n<p>SEO is probably not a term that comes completely out of the blue. The abbreviation stands for Search Engine Optimization. <\/p>\n\n\n\n<p>With search engine optimization\/SEO you improve your website&#8217;s findability and ensure more organic traffic to your website via search engines like Google (and yes, a few others like Bing and DuckDuckGo). <\/p>\n\n\n\n<p>And you want this. Why?  <\/p>\n\n\n\n<p>Search engines are the most important source of traffic for most websites. <\/p>\n\n\n\n<p>An increasingly large portion of consumers (and B2B decision makers) first search online for information before making a purchase decision or making contact. <\/p>\n\n\n\n<p>Fewer and fewer people take the trouble to scroll through and click to the second and further pages of Google. <\/p>\n\n\n\n<p>There&#8217;s increasingly more competition.<\/p>\n\n\n\n<p>So if your website isn&#8217;t among the top search results: Missed opportunity.<\/p>\n\n\n\n<p>Search engine algorithms decide based on various ranking factors how high your website will ultimately rank. Although only Google knows exactly what these are, and the list changes quite often due to algorithm updates (there are supposedly more than <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" rel=\"noopener\">200 different ranking factors<\/a>), the criteria can be divided into 3 categories. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-802x1200.jpg);background-position:53% 61%\"><img decoding=\"async\" width=\"802\" height=\"1200\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-802x1200.jpg\" alt=\"local seo\" class=\"wp-image-8264 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-802x1200.jpg 802w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-200x300.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-768x1150.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-1026x1536.jpg 1026w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-1368x2048.jpg 1368w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-scaled.jpg 1710w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-8 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-skdd-heading-4-font-size\" id=\"techniek\">Technique<\/h4>\n\n\n\n<p>Search engines find it important that your website&#8217;s technical foundation is in order. If the basics are good, Google knows what your site is about and it can be indexed and included in search results. Think of:  <\/p>\n\n\n\n<p>&#8211; Fast loading time<\/p>\n\n\n\n<p>&#8211; Accessibility on mobile devices<\/p>\n\n\n\n<p>&#8211; Website structure<\/p>\n\n\n\n<p>&#8211; The presence of sitemaps<\/p>\n\n\n\n<p>&#8211; The use of SSL certificates<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-8 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"content\">Content<\/h4>\n\n\n\n<p>People use Google to search for something. Information about a product, answer to a question, contact details, you name it. To help these people as best as possible, Google mainly wants to show sites with relevant content.   <\/p>\n\n\n\n<p>By placing relevant content, Google knows what your website is about and you also help your customers with clear content that&#8217;s useful to them.<\/p>\n\n\n\n<p>This means you need to:<\/p>\n\n\n\n<p>Conduct target audience research and keyword research where you look at what content your target audience searches for and which keywords they use. Since it&#8217;s becoming increasingly common for people to search via voice search and use longer keywords, it&#8217;s important to include those longer keywords in your research. This also applies to search behavior on mobile devices, where people often search for information in a specific way and location is especially important.  <\/p>\n\n\n\n<p>This research should ideally produce a list of keywords. You then need to process these into relevant articles and informative web copy where you incorporate the keywords in a natural and informative way. <\/p>\n\n\n\n<p>Something you shouldn&#8217;t forget are the meta titles and descriptions of your web pages. Even though these aren&#8217;t direct ranking factors, they&#8217;re still an essential part of optimizing your content. The meta titles and descriptions determine how your site appears in search results.  <\/p>\n\n\n\n<p>When the metas are vague or don&#8217;t match the content and page title, users will drop off and be less inclined to click on your website. This can lead to a lower position in search results. Could you use some help with this? ROXTAR&#8217;s specialists know exactly what to do to achieve top results for your website!    <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-8 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"links\">Links<\/h4>\n\n\n\n<p>Then you&#8217;re not done yet. <\/p>\n\n\n\n<p>Besides a technically well-functioning website with high-quality content, authority is the third important pillar of SEO.<\/p>\n\n\n\n<p>This refers to a website that&#8217;s trustworthy and has a good reputation. Since these are difficult things for an algorithm to assess, Google does this based on incoming links. Especially the number of links and the quality of the referring site are important here.   <\/p>\n\n\n\n<p>So you need to ensure that other sites link to you, preferably influential sites with a good reputation. You do this through content marketing, link building, or for example by writing guest articles. Need help? At ROXTAR we have everything in-house to help you with this!   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-2 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"technische-optimalisatie-ux-1\">Technical optimization\/UX<\/h2>\n\n\n\n<p>While with SEO you mainly ensure satisfied search engines, technical optimization or UX (User Experience) optimization is about satisfied users. They are the most important, because they ultimately become your customers. In practice, this means that people who come to your website should be able to quickly and easily find what they&#8217;re looking for.   <\/p>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-800x1200.jpg);background-position:47% 58%\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-800x1200.jpg\" alt=\"website optimization\" class=\"wp-image-8236 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-800x1200.jpg 800w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-200x300.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-768x1152.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-1024x1536.jpg 1024w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-1365x2048.jpg 1365w, https:\/\/roxtar.nl\/wp-content\/uploads\/Lokale-SEO-7-scaled.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-7\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"gebruiksvriendelijkheid\">User-friendliness<\/h4>\n\n\n\n<p>When thinking about user-friendliness, consider for example:<\/p>\n\n\n\n<p>&#8211; Using readable fonts and clear colors<\/p>\n\n\n\n<p>&#8211; Clear forms that are to the point<\/p>\n\n\n\n<p>&#8211; Simple and clear navigation so users can easily find their way<\/p>\n\n\n\n<p>&#8211; Clear call-to-actions<\/p>\n\n\n\n<p>&#8211; Clear references<\/p>\n\n\n\n<p>But also think about:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"laadtijd\">Loading time<\/h4>\n\n\n\n<p>Research shows that most website visitors click away if it takes longer than 2.5 to 3 seconds to load a website. This means you&#8217;re already losing revenue quite quickly. Just think about it: what do you do when you click on a search result and the website doesn&#8217;t appear after a few seconds? Exactly, the click to a competing website is easily made. And as you could read above, Google&#8217;s algorithm also takes loading time into account as an important ranking factor.    <\/p>\n\n\n\n<p>You optimize loading time by, among other things:<\/p>\n\n\n\n<p>&#8211; Compressing media such as images and videos<\/p>\n\n\n\n<p>&#8211; Choosing the right web hosting<\/p>\n\n\n\n<p>&#8211; Using CDN (Content Delivery Networks)<\/p>\n\n\n\n<p>&#8211; Well-written and compressed website code<\/p>\n\n\n\n<p>&#8211; Implementing cache<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"toegankelijkheid-op-mobiele-devices\">Accessibility on mobile devices<\/h4>\n\n\n\n<p>A website that works well on mobile devices is no longer optional, but if you want to take yourself, your customers and your website seriously in 2022, it&#8217;s a must. The number of internet users on mobile and desktop is now almost equal, but mobile traffic continues to increase. Where in 2015 mobile usage accounted for 31% of website visits, this has risen to 54% in 2021, with various mobile devices (smartphones, tablets) having overtaken desktop computers as the most used device.   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"alignfull ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center ghostkit-grid-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-skdd-heading-2-font-size\" id=\"website-optimalisatie-een-voorbeeld\">Website Optimization: an example<\/h2>\n\n\n\n<p>The last component of website optimization, conversion optimization, is by far the most important component. Sometimes it&#8217;s also called CRO, which stands for Conversion Rate Optimization, or boosting the conversion percentage\/conversion ratio: the relationship between visitors and customers. <\/p>\n\n\n\n<p><strong>Example<\/strong>.<\/p>\n\n\n\n<p>If your conversion rate is around 2% and you have 10,000 visitors per month, that gives you 200 customers per month. By optimizing your website, you might manage to make that 3% or even 4%, so your number of customers grows to 300 or 400. Worth the effort, right?  <\/p>\n\n\n\n<p>And that starts with a goal.<\/p>\n\n\n\n<p>Ideally, you have a specific goal with your website. Selling something through your webshop, getting people to sign up for your newsletter or request a quote &#8211; this can be anything. Converting website visitors into paying customers (or quote-requesting customers) and making as many as possible is ultimately the most important goal of every website.   <\/p>\n\n\n\n<p>But your customers also have their own goals. Depending on where they are in their customer journey, they have different information needs. In most cases, website visitors are looking for information or visit your website because they have a problem and think you sell the solution. When your goals and those of your customers align, you have a bullseye and this often leads to conversion.   <\/p>\n\n\n\n<p>Conversion optimization basically includes everything you do to guide your visitors to that goal as well and quickly as possible. <\/p>\n\n\n\n<p>And it sounds strange, but something we still see (far) too often is websites that are created without logical thought. A design is created based on feeling, without looking at data and customer insights. The result? Web pages without focus, clear goals and lost visitors.   <\/p>\n\n\n\n<p>Imagine you come to a website following a search query and you watch a video about the product, you get completely excited, but there&#8217;s no <a href=\"https:\/\/roxtar.nl\/kennisbank\/conversie-optimalisatie\/wat-is-call-to-action\/\">call to action<\/a> or reference to a product page. Or you land on a <a href=\"https:\/\/roxtar.nl\/kennisbank\/seo\/wat-is-een-404-fout-en-hoe-kan-ik-die-herstellen\/\">404 page<\/a> (can happen to the best of us!) but can&#8217;t click anywhere else and you leave. <\/p>\n\n\n\n<p>Such a waste. <\/p>\n\n\n\n<p>This is where conversion optimization comes in: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a clear line in the pages <\/li>\n\n\n\n<li>Adding clear call to actions <\/li>\n\n\n\n<li>Optimizing the website design so that visitors are guided toward a goal<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-8\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"waar-beginnen-met-website-optimalisatie\">Where to start with website optimization?<\/h2>\n\n\n\n<p>As you&#8217;ve been able to read, the different components of website optimization are interconnected and have a positive effect on each other. A well-functioning website is first of all easily findable (because without visitors there are no customers) and secondly pleasant to use for your visitors, which should ideally lead to more conversion. In an ideal world, website optimization ensures more visitors to your website AND more customers through your website.  <\/p>\n\n\n\n<p>But where do you start?<\/p>\n\n\n\n<p>The starting point is always research. In other words, a baseline measurement to see where you currently stand and how your website performs. Here you look at how your website performs on the 3 most important elements of website optimization:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How is the user experience?<\/li>\n\n\n\n<li>How about SEO\/Search engine optimization?<\/li>\n\n\n\n<li>How is conversion optimization going?<\/li>\n<\/ul>\n\n\n\n<p>This provides a clear picture of where the bottlenecks are, where the opportunities lie and what the most important action points are. For example, it could well be that your SEO is perfect, but users don&#8217;t understand your website, or that your website is technically well-built but still scores poorly in Google and therefore can&#8217;t be found. Through a clear analysis, you immediately know which areas need extra investment to achieve results.  <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"is-jouw-website-toe-aan-verbetering\">Is your website ready for improvement?<\/h2>\n\n\n\n<p>Do you feel that your website could benefit from a critical and professional perspective? Our specialists would be happy to take a look with you. After a <a href=\"https:\/\/roxtar.nl\/en\/have-a-website-created\/website-optimization\/\">free website check<\/a>, we can provide you with tailored advice and you&#8217;ll receive a matching proposal.   <\/p>\n\n\n\n<p>Get in touch and we&#8217;ll look together at what&#8217;s possible! <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#0d0000\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your online marketing to the next level? Request a <strong>free strategy session<\/strong> now. <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"2\" data-uid=\"6a3e82a6d1ec2\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:97px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"maak-kennis-met-ons-team\">Meet our team<\/h2>\n\n<div class=\"alignwide ghostkit-carousel .is-style-order-random remove-arrows-on-mobile\" data-effect=\"slide\" data-speed=\"0.2\" data-autoplay=\"6\" data-slides-per-view=\"4\" data-centered-slides=\"false\" data-loop=\"false\" data-free-scroll=\"true\" data-show-arrows=\"false\" data-show-bullets=\"true\" data-dynamic-bullets=\"false\" data-gap=\"20\"><div class=\"ghostkit-carousel-items\">\n<div class=\"ghostkit-carousel-slide is-style-default is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/11.png\" alt=\"\" class=\"wp-image-12419\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/11.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"don\">Don<\/h3>\n\n\n\n<p>Online Strategist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/9.png\" alt=\"\" class=\"wp-image-12417\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/9.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Sherelle<\/h3>\n\n\n\n<p>Office Manager<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/10.png\" alt=\"\" class=\"wp-image-12418\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/10.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Peter<\/h3>\n\n\n\n<p>Online Advertising Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe.jpg\" alt=\"\" class=\"wp-image-10418\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe.jpg 900w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-300x300.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-200x200.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gwendeley\">Seppe<\/h3>\n\n\n\n<p>Web Developer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/7.png\" alt=\"\" class=\"wp-image-12415\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/7.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Juli\u00ebtte<\/h3>\n\n\n\n<p>Project Manager<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website.png\" alt=\"\" class=\"wp-image-12425\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Bram<\/h3>\n\n\n\n<p>Online Advertising Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding.png\" alt=\"\" class=\"wp-image-12427\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Mucahid<\/h3>\n\n\n\n<p>Web Developer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/12.png\" alt=\"\" class=\"wp-image-12420\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/12.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Vazja<\/h3>\n\n\n\n<p>SEO Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1.jpg\" alt=\"\" class=\"wp-image-12825\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1.jpg 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-300x300.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-200x200.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Juul<\/h3>\n\n\n\n<p>SEO Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/14.png\" alt=\"\" class=\"wp-image-12422\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/14.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Sjoerd<\/h3>\n\n\n\n<p>Web Developer &amp; Designer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1.png\" alt=\"\" class=\"wp-image-12987\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Lilianne<\/h3>\n\n\n\n<p>Online Marketing Consultant <\/p>\n<\/div>\n<\/div><div class=\"ghostkit-carousel-arrow-prev-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7803 17.7803C14.4874 18.0732 14.0126 18.0732 13.7197 17.7803L8.4697 12.5303C8.1768 12.2374 8.1768 11.7626 8.4697 11.4697L13.7197 6.21967C14.0126 5.92678 14.4874 5.92678 14.7803 6.21967C15.0732 6.51256 15.0732 6.98744 14.7803 7.28033L10.0607 12L14.7803 16.7197C15.0732 17.0126 15.0732 17.4874 14.7803 17.7803Z\" fill=\"currentColor\"\/><\/svg><\/div><div class=\"ghostkit-carousel-arrow-next-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.21967 6.2197C9.51256 5.9268 9.98744 5.9268 10.2803 6.2197L15.5303 11.4697C15.8232 11.7626 15.8232 12.2374 15.5303 12.5303L10.2803 17.7803C9.98744 18.0732 9.51256 18.0732 9.21967 17.7803C8.92678 17.4874 8.92678 17.0126 9.21967 16.7197L13.9393 12L9.21967 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Request a free strategy session now. What is website optimization? 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