{"id":15142,"date":"2021-05-07T13:02:37","date_gmt":"2021-05-07T11:02:37","guid":{"rendered":"https:\/\/roxtar.nl\/search-engine-advertising\/"},"modified":"2026-02-09T17:00:42","modified_gmt":"2026-02-09T15:00:42","slug":"search-engine-advertising","status":"publish","type":"page","link":"https:\/\/roxtar.nl\/en\/search-engine-advertising\/","title":{"rendered":"Search Engine Advertising"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull ghostkit-custom-ZpkGAD\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"2048\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-12469\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-uitbesteden-3-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between ghostkit-custom-t7TlD\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"zoekmachine-adverteren-sea-1\">Search Engine Advertising &#8211; SEA<\/h1>\n\n\n\n<p>You know you need to do something with <strong>search engine advertising<\/strong> <strong>(SEA)<\/strong>. But what exactly? And how?  <\/p>\n\n\n\n<p>One thing you know for sure: It&#8217;s better to be as high as possible in the search engines. And you do that by advertising, among other things. In this blog, we explain the most popular and effective ways to advertise in search engines (read Google and Bing).   <\/p>\n\n\n\n<p>Spoiler Alert: It&#8217;s not as difficult as it seems.<\/p>\n\n\n\n<p>But first, let&#8217;s cover the basics.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"wp-block-group ghostkit-d-md-none ghostkit-custom-Z1vAYml has-skdd-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your website to the next level? Request a <strong>free strategy session<\/strong> now.<\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"0\" data-uid=\"6a03a5343302c\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull ghostkit-shape-divider ghostkit-d-md-none ghostkit-custom-Z29kHMg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"200\" height=\"20\" viewbox=\"0 0 200 20\" fill=\"none\" preserveaspectratio=\"none\">\n  <path d=\"M0 20H200V0L0 20Z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/div>\n\n<div class=\"wp-block-group alignfull ghostkit-d-none ghostkit-d-md-block ghostkit-custom-1oyjGo has-skdd-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your website to the next level? Request a <strong>free strategy session<\/strong> now.<\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"1\" data-uid=\"6a03a53434870\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div id=\"wid_1702470455988\"><\/div>\n<p><script>\nsc = document.createElement(\"script\");\nsc.setAttribute(\"defer\",true);\nsc.setAttribute(\"src\",\"https:\/\/dbwx2z9xa7qt9.cloudfront.net\/bundle.js?cachebust=1702470455988\");\nsc.setAttribute(\"theme\",\"light\");\nsc.setAttribute(\"footer\", \"false\"); \nsc.setAttribute(\"widget-type\",\"carousel\");\nsc.setAttribute(\"token\",\"64423af066d1a12f71d1af07\");\nsc.setAttribute('apiurl', \"https:\/\/server.onlinereviews.tech\/api\/v0.0.9\");\nsc.setAttribute('stats',\"true\");\nsc.setAttribute('addReview',\"false\");\nsc.setAttribute('profile-pic',\"false\");\nsc.setAttribute('review-name',\"true\");\nsc.setAttribute('wl', \"true\");\nsc.setAttribute('wlndig', \"https:\/\/go.roxtar.nl\/roxtar-online-marketing-b.v\");\nsc.setAttribute('lang', \"us\");\nsc.setAttribute('brandStyle', \"%7B%22sidebar_background%22%3A%22%23000000%22%2C%22sidebar_text%22%3A%22white%22%2C%22brand_button_text_color%22%3A%22white%22%2C%22brand_main_color%22%3A%22%23676767%22%2C%22brand_button_border_radius%22%3A%2216px%22%2C%22brand_button_hover%22%3A%22rgb(118%2C%20118%2C%20118)%22%2C%22brand_button_active%22%3A%22rgb(88%2C%2088%2C%2088)%22%2C%22brand_main_color_opacity%22%3A%22%236767671a%22%2C%22brand_font%22%3A%22Montserrat%22%2C%22star_color%22%3A%22%23128c7e%22%2C%22brand_main_background%22%3A%22%23FBF8F6%22%2C%22brand_card_background%22%3A%22white%22%2C%22poweredByLink%22%3A%22https%3A%2F%2Froxtar.nl%22%2C%22poweredicon%22%3A%22https%3A%2F%2Frecensioni-io-static-folder.s3.eu-central-1.amazonaws.com%2Fpublic_onlinereviews%2Freviews.roxtar.nl%2Ftopbar.png%22%7D\");\ndocument.getElementById(\"wid_1702470455988\").appendChild(sc);\n<\/script><\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-1200x800.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-1200x800.jpg\" alt=\"\" class=\"wp-image-12471 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-1536x1024.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/zoekmachine-adverteren-SEA-1-scaled.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"sea-sem-seo-huh\">SEA, SEM, SEO, huh?<\/h2>\n\n\n\n<p>SEA is an abbreviation of <strong>Search Engine Advertising<\/strong>.<\/p>\n\n\n\n<p>SEM stands for Search Engine Marketing and is a form of marketing that focuses on search engines and improving your visibility. <\/p>\n\n\n\n<p>This includes both SEA and SEO. SEO stands for Search Engine Optimization, which means optimizing your website for search engines, a way to reel in more organic (unpaid) traffic.  <\/p>\n\n\n\n<p>Clear? <\/p>\n\n\n\n<p>Great, that wasn&#8217;t so bad after all, was it?<\/p>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-7\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"een-greep-uit-onze-meest-opmerkelijke-cases\">A SELECTION OF OUR most remarkable Cases!<\/h2>\n\n\n\n<p>In the cases, we share some of our most remarkable achievements and tell the story behind the successes. At ROXTAR, we strive to push boundaries, exceed goals, and create online marketing strategies that not only stand out but also have a measurable impact. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"ghostkit-carousel c-project-slider\" data-effect=\"slide\" data-speed=\"1\" data-autoplay=\"3\" data-slides-per-view=\"2\" data-centered-slides=\"false\" data-loop=\"true\" data-free-scroll=\"false\" data-show-arrows=\"true\" data-show-bullets=\"true\" data-dynamic-bullets=\"true\" data-gap=\"32\"><div class=\"ghostkit-carousel-items\">\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1231\" height=\"820\" class=\"wp-block-cover__image-background wp-image-12254\" alt=\"seo case study coatingvloer\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/coatingvloer.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/coatingvloer.jpg 1231w, https:\/\/roxtar.nl\/wp-content\/uploads\/coatingvloer-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/coatingvloer-1200x799.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/coatingvloer-768x512.jpg 768w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-03c149121ce905578546975ae039cb31\" id=\"new-chapter-kraamzorg\">Coating Floor<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-7fff1b7d569b07a1bd5d519fb0cf0395\">In the top spot for Cast Floor within a year!<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/resin-floor\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide mobiel-kleiner is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1000\" height=\"749\" class=\"wp-block-cover__image-background wp-image-14245\" alt=\"Case Gaafinjectables\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/gaafinjectibles.jpg\" style=\"object-position:44% 100%\" data-object-fit=\"cover\" data-object-position=\"44% 100%\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/gaafinjectibles.jpg 1000w, https:\/\/roxtar.nl\/wp-content\/uploads\/gaafinjectibles-300x225.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/gaafinjectibles-768x575.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading titel-slides has-skdd-background-color has-text-color has-link-color wp-elements-8f0a4fb71bfbf7cd20259679b7bcf081\" id=\"new-chapter-kraamzorg\">gaafinjectables<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-786428616792b55a6478f80760128a2c\">More appointment requests via SEO, new website and SEA for Gaaf.<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/gaafinjectables\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2560\" height=\"1162\" class=\"wp-block-cover__image-background wp-image-11189\" alt=\"case study hilversumse tandarts\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg.webp 2560w, https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg-300x136.webp 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg-1200x545.webp 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg-768x349.webp 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg-1536x697.webp 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/Tandarts_Hilversum-De-hilversumse-tandarts-scaled.jpg-2048x930.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-ab2c1b91e6e86ab75258f47efea4203d\" id=\"new-chapter-kraamzorg\">Hilversum dentist<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-747aea42afbb6a2a6aae253c00fc67ad\">Reached #1 in Hilversum within a year with a new website and a customized SEO program<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/de-hilversumse-tandarts-the-hilversum-dentist\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"750\" height=\"750\" class=\"wp-block-cover__image-background wp-image-12248\" alt=\"vital derma\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/vitalderma.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/vitalderma.jpg 750w, https:\/\/roxtar.nl\/wp-content\/uploads\/vitalderma-300x300.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/vitalderma-200x200.jpg 200w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-f09de79d91ca27d3fdbbbce3f8f3ab04\" id=\"new-chapter-kraamzorg\">Vitalderma<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-c00a62825705668fa48744f1672e93a2\">A targeted social media approach delivered Vitalderma growth in online visibility and more new clients in the clinic<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/vitalderma\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2048\" height=\"1383\" class=\"wp-block-cover__image-background wp-image-12101\" alt=\"Fatfreezing case study\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-300x203.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-1200x810.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-768x519.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/fatfreezing-hero-1536x1037.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-08d10aef1f24ca201042b73e9834722e\" id=\"new-chapter-kraamzorg\">fatfreezing centers<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-e40305a5e1c46c0e0f884df4544e570d\">A smart Social Media and SEA strategy led to significant growth for Fatfreezing Centers<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/fatfreezing-centers\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1536\" height=\"2048\" class=\"wp-block-cover__image-background wp-image-12186\" alt=\"case study extern dakwerken\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-scaled.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-scaled.jpeg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-225x300.jpeg 225w, https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-900x1200.jpeg 900w, https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-768x1024.jpeg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/IMG_1625-1152x1536.jpeg 1152w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-55232e52399b3c27e32379a6c45b046e\" id=\"new-chapter-kraamzorg\">extern dakwerken<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-d269993f0a500fc2a35461de39ea297d\">From hardly any online orders to a constant stream thanks to Roxtar&#8217;s targeted SEO and SEA strategy<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"\/cases\/extern-dakwerken\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2049\" height=\"1366\" class=\"wp-block-cover__image-background wp-image-10848\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg.webp 2049w, https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg-300x200.webp 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg-1200x800.webp 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg-768x512.webp 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/kraamzorg-voor-het-hele-gezin.jpg-1536x1024.webp 1536w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-71b32fabfc602729b3925a94afab1905\" id=\"new-chapter-kraamzorg\">New Chapter Maternity Care<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-3e3b4fbf1fded02284931c3b3d9a056c\">Did we achieve the goal, a growth in conversions? Absolutely! After one year, we realized a conversion increase of 288%!  <\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/?page_id=14603\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2048\" height=\"1365\" class=\"wp-block-cover__image-background wp-image-12145\" alt=\"case study tandarts heeren\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/tandartspraktijk-bilthoven-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-f8bc5d7ba3347bb88c0fa9e2067795f4\" id=\"new-chapter-kraamzorg\">Dentist Heeren<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-ae50266c11db8c25e82afbcf8398c444\">Doubled appointments achieved thanks to a targeted SEO strategy and a renewed website.<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/dentist-heeren\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2048\" height=\"1364\" class=\"wp-block-cover__image-background wp-image-14205\" alt=\"Doijer &amp; Kalff\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-scaled.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-scaled.webp 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-300x200.webp 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-1200x799.webp 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-768x511.webp 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/Doijer-1536x1023.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-f92633e92ce31893d7abb3d82ddfe64f\" id=\"new-chapter-kraamzorg\">Doijer &amp; Kalff<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-119f5ca1bbedd400636c2c07534fc425\">Organic traffic doubled 102% in one month!<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/doijer-kalff\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-10852\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Verkoopjeautoaanons.nl-0009-1-1024x683-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Verkoopjeautoaanons.nl-0009-1-1024x683-1.jpg 1024w, https:\/\/roxtar.nl\/wp-content\/uploads\/Verkoopjeautoaanons.nl-0009-1-1024x683-1-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Verkoopjeautoaanons.nl-0009-1-1024x683-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-4fcc6439a7196d9313877f9367abbff0\" id=\"new-chapter-kraamzorg\">Sell your car to us<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-14e49898928e35e871f01485f079d948\">Selling your car easily and quickly? That&#8217;s possible at verkoopjeautoaanons.nl! We realized an increase in organic search traffic of 86%!  <\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/verkoopjeautoaanons-nl\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"4000\" height=\"3000\" class=\"wp-block-cover__image-background wp-image-11171\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-scaled.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-scaled.webp 4000w, https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-300x225.webp 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-1200x900.webp 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-768x576.webp 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-1536x1152.webp 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/austin-distel-wawEfYdpkag-unsplash-scaled.jpg-2048x1536.webp 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-399d0c2121fe784b6076e16e37173630\" id=\"new-chapter-kraamzorg\">De Wifi Specialist<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-42c537e3ef1b2fe6382fa9d88c8b8111\">For De Wifi Specialist, we realized, among other things, a conversion increase of 171% in one year!<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/the-wifi-specialist\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover is-light c-project\"><img decoding=\"async\" width=\"1600\" height=\"1067\" class=\"wp-block-cover__image-background wp-image-10910\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie.jpg 1600w, https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/leiden-reparatie-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-8e36e2f3764ca5a47be4f579aaeba5e6\" id=\"new-chapter-kraamzorg\">FIXERS<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-4bdb1522c2642f148b94530ea3c1a40e\">For Fixers, the repair company for mobile devices, we have managed to realize more than 350 top 5 positions in Google!<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/fixers\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"996\" height=\"737\" class=\"wp-block-cover__image-background wp-image-12282\" alt=\"seo case study bert jonk autoverhuur\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/bertjonkautoverhuur.png\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/bertjonkautoverhuur.png 996w, https:\/\/roxtar.nl\/wp-content\/uploads\/bertjonkautoverhuur-300x222.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/bertjonkautoverhuur-768x568.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-0b24b3342b5d4d9bcafa4f0f3404ee55\" id=\"new-chapter-kraamzorg\">Bert Jonk<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-ff1bfc0ca78116ad8b7f76520937b538\">58% more organic traffic within 6 months<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/bert-jonk\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1703\" height=\"1059\" class=\"wp-block-cover__image-background wp-image-13610\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3.jpg 1703w, https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3-300x187.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3-1200x746.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3-768x478.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/giga-3-1536x955.jpg 1536w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-51b4e052df7b4d5c6ee3ee6cecaf2c30\" id=\"new-chapter-kraamzorg\">GIGA Storage B.V.<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-8f3715df860896f58eeee0a72acb5c1d\">128% more sessions with more quote requests due to higher engagement.<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/giga-storage-b-v\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"626\" height=\"390\" class=\"wp-block-cover__image-background wp-image-13664\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/specialist-1.png\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/specialist-1.png 626w, https:\/\/roxtar.nl\/wp-content\/uploads\/specialist-1-300x187.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-982adf0f7a939653800726bf48d96982\" id=\"new-chapter-kraamzorg\"><strong>Laser Specialist Santpoort<\/strong><\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-a6272c22007cd06825c01c01b428f956\">159% Increase in number of clicks after 1 year<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/laser-specialist-santpoort\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"2000\" height=\"1125\" class=\"wp-block-cover__image-background wp-image-13616\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1.jpg 2000w, https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1-300x169.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1-1200x675.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1-768x432.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/costa-1-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-fd18050548fb532fac7399445ef94eb7\" id=\"new-chapter-kraamzorg\">Kopen aan de Costa<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-2e3d3391d98e6a26b4da7a5ce4a4278f\">Thanks to our strategy, the company generated 167% more leads,<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/buying-on-the-coast\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"960\" height=\"640\" class=\"wp-block-cover__image-background wp-image-13608\" alt=\"seo case study apollo beauty\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/huidscan-apollo-01-960x640-3.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/huidscan-apollo-01-960x640-3.jpg 960w, https:\/\/roxtar.nl\/wp-content\/uploads\/huidscan-apollo-01-960x640-3-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/huidscan-apollo-01-960x640-3-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-a693769c3a6fa3dbe78566265c694e48\" id=\"new-chapter-kraamzorg\">apollo beauty<\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-f2f54819a7f53346e3818d553e2e8a8c\">More conversions from Ads in the last 30 days<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/apollo-beauty\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<div class=\"wp-block-cover c-project\"><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-13622\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/metain-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/metain-2.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/metain-2-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/metain-2-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-skdd-background-color has-text-color has-link-color wp-elements-f81a8fff1cdd35fddad06c38726ddbe9\" id=\"new-chapter-kraamzorg\"><strong>Metain<\/strong><\/h3>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-link-color wp-elements-6a34773129ecef60025ef25669f3831d\">We realized a conversion increase of 59 percent<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg\" href=\"https:\/\/roxtar.nl\/en\/cases\/metain\/\"><span class=\"ghostkit-button-text\">View case<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><div class=\"ghostkit-carousel-arrow-prev-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7803 17.7803C14.4874 18.0732 14.0126 18.0732 13.7197 17.7803L8.4697 12.5303C8.1768 12.2374 8.1768 11.7626 8.4697 11.4697L13.7197 6.21967C14.0126 5.92678 14.4874 5.92678 14.7803 6.21967C15.0732 6.51256 15.0732 6.98744 14.7803 7.28033L10.0607 12L14.7803 16.7197C15.0732 17.0126 15.0732 17.4874 14.7803 17.7803Z\" fill=\"currentColor\"\/><\/svg><\/div><div class=\"ghostkit-carousel-arrow-next-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.21967 6.2197C9.51256 5.9268 9.98744 5.9268 10.2803 6.2197L15.5303 11.4697C15.8232 11.7626 15.8232 12.2374 15.5303 12.5303L10.2803 17.7803C9.98744 18.0732 9.51256 18.0732 9.21967 17.7803C8.92678 17.4874 8.92678 17.0126 9.21967 16.7197L13.9393 12L9.21967 7.2803C8.92678 6.9874 8.92678 6.5126 9.21967 6.2197Z\" fill=\"currentColor\"\/><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"adverteren-in-welke-zoekmachines\">Advertise in which search engines?<\/h2>\n\n\n\n<p class=\"has-text-align-left\">So, search engine advertising. But which search engines are there actually? <\/p>\n\n\n\n<p class=\"has-text-align-left\">You probably already know the answer. Because where do you go when you&#8217;re looking for an answer to a question?  <\/p>\n\n\n\n<p class=\"has-text-align-left\">Exactly. It starts with a big G. <\/p>\n\n\n\n<p class=\"has-text-align-left\">With 92% of all searches, Google has been the leader in the list of the world&#8217;s largest search engines for years. More than 65,000 searches are processed per second (that&#8217;s more than 8.5 billion per day) and more than half of the world&#8217;s population actively uses Google. In the Netherlands, it concerns a total market share of 93.47%.  <\/p>\n\n\n\n<p class=\"has-text-align-left\">The second largest search engine? <\/p>\n\n\n\n<p class=\"has-text-align-left\">That&#8217;s YouTube, surprisingly enough. It receives more than 3 billion searches every month, which is more than the rest of the search engines combined. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Of the &#8216;real&#8217; search engines, Bing occupies 2nd place with approximately 3% of the searches and Yahoo is in 3rd place with a market share of over 1%. Closely followed by the Russian Yandex (1.04%), Baidu (0.8%) from China and the privacy-first search engine DuckDuckGo (0.62%). Newcomer Ecosia (an eco-friendly non-profit search engine) closes the list with approximately 0.1%.  <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-cover ghostkit-custom-mFrxW\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-30 has-background-dim\"><\/span><img decoding=\"async\" width=\"2048\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-12466\" alt=\"\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-scaled.jpg\" style=\"object-position:50% 12%\" data-object-fit=\"cover\" data-object-position=\"50% 12%\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/marketing-bureau-in-Amsterdam-1-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-secondary-background-color has-text-color has-skdd-heading-2-font-size\" id=\"benieuwd-hoe-we-jou-verder-kunnen-helpen\">Curious how we can help <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-skdd-tertiary-theme-color\">you<\/mark> further?<\/h2>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-md ghostkit-custom-294NHa\" href=\"https:\/\/roxtar.nl\/contact\/\"><span class=\"ghostkit-button-text\">Get in touch<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wat-kan-ik-ermee\">What can I do with it?<\/h2>\n\n\n\n<p>Search engine advertising offers quite a few advantages. We&#8217;ll list them for you. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:148px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-icon-box ghostkit-custom-Z1I2AHS is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"betere-zichtbaarheid\">Better visibility<\/h3>\n\n\n\n<p>SEA (and okay, SEO too) is very simple at its core: As a company, you have something to sell and your target group is actively looking for what you sell. By being at the top of the search results pages, you have a good chance of getting (a part) of those people to your website. <\/p>\n\n\n\n<p>Search engine advertising, or rather, advertising on the results pages of search engines, is a fast and effective way to get extra traffic to your website or a specific landing page in the short term. <\/p>\n\n\n\n<p>In exchange for euros, you get <s>a nice<\/s> the best position on the search results pages. Right at the top. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-d-none ghostkit-d-xl-none ghostkit-d-lg-none ghostkit-d-md-block ghostkit-d-sm-block ghostkit-custom-Z1LbP4 is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-feather\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 24 24\" width=\"15\" height=\"15\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"2\"><\/circle><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"betere-zichtbaarheid\">It is very targeted<\/h3>\n\n\n\n<p>One of the major advantages of search engine advertising (and online advertising in general) is that it is -to say the least- targeted; you can use it to specifically address certain target groups. <\/p>\n\n\n\n<p>You also know that the target group already has some interest in your product because they are actively looking for a product, information or an answer to their questions.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3 ghostkit-d-md-none ghostkit-d-sm-none\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-icon-box ghostkit-custom-28gqew is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-feather\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 24 24\" width=\"15\" height=\"15\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"2\"><\/circle><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-icon-box ghostkit-custom-ZpIULb is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"betere-zichtbaarheid\">Instant result<\/h3>\n\n\n\n<p>With SEA you book instant results. Compared to SEO, where it can sometimes take months before you notice results, with advertisements you immediately notice that more traffic is coming to your website.  <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-d-md-block ghostkit-d-sm-block ghostkit-d-none ghostkit-d-xl-none ghostkit-d-lg-none ghostkit-custom-HHEr9 is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M635.7 167.2L556.1 31.7c-8.8-15-28.3-20.1-43.5-11.5l-69 39.1L503.3 161c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L416 75l-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L333.2 122 278 153.3 337.8 255c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-59.7-101.7-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-27.9-47.5-55.2 31.3 59.7 101.7c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L84.9 262.9l-69 39.1C.7 310.7-4.6 329.8 4.2 344.8l79.6 135.6c8.8 15 28.3 20.1 43.5 11.5L624.1 210c15.2-8.6 20.4-27.8 11.6-42.8z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"betere-zichtbaarheid\">It is measurable<\/h3>\n\n\n\n<p>Sounds boring, it isn&#8217;t. <\/p>\n\n\n\n<p>Via Google AdWords (and Microsoft Advertising) you can measure conversions fairly accurately. This often goes via a page with a piece of code (technical story, something for another article) that keeps track of whether someone buys something or, for example, registers (whatever you set as a conversion). <\/p>\n\n\n\n<p>Why would you do that?<\/p>\n\n\n\n<p>A, because you get more insight into what works and what doesn&#8217;t. <\/p>\n\n\n\n<p>And B, because you want to spend your money as effectively as possible. If you notice that there are certain keywords that convert very well in relative terms, you can allocate more budget to them. And you can immediately delete keywords that appear to be performing poorly.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3 ghostkit-d-md-none ghostkit-d-sm-none\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:213px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-icon-box ghostkit-custom-2dDiAa is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M635.7 167.2L556.1 31.7c-8.8-15-28.3-20.1-43.5-11.5l-69 39.1L503.3 161c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L416 75l-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L333.2 122 278 153.3 337.8 255c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-59.7-101.7-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-27.9-47.5-55.2 31.3 59.7 101.7c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L84.9 262.9l-69 39.1C.7 310.7-4.6 329.8 4.2 344.8l79.6 135.6c8.8 15 28.3 20.1 43.5 11.5L624.1 210c15.2-8.6 20.4-27.8 11.6-42.8z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"en-de-nadelen\">And the disadvantages?<\/h2>\n\n\n\n<p>There are those too, of course. <\/p>\n\n\n\n<div class=\"ghostkit-icon-box\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-left\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path fill=\"currentColor\" d=\"M310.706 413.765c-1.314-6.63-7.835-10.872-14.424-9.369-10.692 2.439-27.422 5.413-45.426 5.413-56.763 0-101.929-34.79-121.461-85.449h113.689a12 12 0 0 0 11.708-9.369l6.373-28.36c1.686-7.502-4.019-14.631-11.708-14.631H115.22c-1.21-14.328-1.414-28.287.137-42.245H261.95a12 12 0 0 0 11.723-9.434l6.512-29.755c1.638-7.484-4.061-14.566-11.723-14.566H130.184c20.633-44.991 62.69-75.03 117.619-75.03 14.486 0 28.564 2.25 37.851 4.145 6.216 1.268 12.347-2.498 14.002-8.623l11.991-44.368c1.822-6.741-2.465-13.616-9.326-14.917C290.217 34.912 270.71 32 249.635 32 152.451 32 74.03 92.252 45.075 176H12c-6.627 0-12 5.373-12 12v29.755c0 6.627 5.373 12 12 12h21.569c-1.009 13.607-1.181 29.287-.181 42.245H12c-6.627 0-12 5.373-12 12v28.36c0 6.627 5.373 12 12 12h30.114C67.139 414.692 145.264 480 249.635 480c26.301 0 48.562-4.544 61.101-7.788 6.167-1.595 10.027-7.708 8.788-13.957l-8.818-44.49z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"kosten\">Costs<\/h3>\n\n\n\n<p>In the long term, SEA can become quite expensive, especially if you only focus on SEA to be more visible. Especially if you are in a niche that is more expensive in terms of search terms. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"ghostkit-icon-box\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-left\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path fill=\"currentColor\" d=\"M296 160H180.6l42.6-129.8C227.2 15 215.7 0 200 0H56C44 0 33.8 8.9 32.2 20.8l-32 240C-1.7 275.2 9.5 288 24 288h118.7L96.6 482.5c-3.6 15.2 8 29.5 23.3 29.5 8.4 0 16.4-4.4 20.8-12l176-304c9.3-15.9-2.2-36-20.7-36z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"veel-werk\">A lot of work<\/h3>\n\n\n\n<p>Both Google&#8217;s and Bing&#8217;s tools can be complex for beginners. It also takes quite a bit of time to constantly monitor, adjust and maintain advertising campaigns. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-icon-box\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-left\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 480 512\"><path fill=\"currentColor\" d=\"M438.66 212.33l-11.24-28.1-19.93-49.83C390.38 91.63 349.57 64 303.5 64h-127c-46.06 0-86.88 27.63-103.99 70.4l-19.93 49.83-11.24 28.1C17.22 221.5 0 244.66 0 272v48c0 16.12 6.16 30.67 16 41.93V416c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32v-32h256v32c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32v-54.07c9.84-11.25 16-25.8 16-41.93v-48c0-27.34-17.22-50.5-41.34-59.67zm-306.73-54.16c7.29-18.22 24.94-30.17 44.57-30.17h127c19.63 0 37.28 11.95 44.57 30.17L368 208H112l19.93-49.83zM80 319.8c-19.2 0-32-12.76-32-31.9S60.8 256 80 256s48 28.71 48 47.85-28.8 15.95-48 15.95zm320 0c-19.2 0-48 3.19-48-15.95S380.8 256 400 256s32 12.76 32 31.9-12.8 31.9-32 31.9z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"geen-geld-geen-traffic\">No money = no traffic<\/h3>\n\n\n\n<p>Through SEA you become instantly visible in the search results, but if you lower (or stop) your budget, you will become invisible just as quickly.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"hoe-werkt-het-1\">How does it work?<\/h2>\n\n\n\n<p>In a nutshell, SEA works something like this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stap-1-campagne-opzetten\">Step 1. Set up campaign <\/h3>\n\n\n\n<p>Search engine advertising starts with setting up a search campaign. With Google you do that in AdWords (formerly Google Ads) and with Bing they call it Microsoft Advertising. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stap-2-campagne-inrichten-en-configureren\">Step 2. Set up and configure campaign <\/h3>\n\n\n\n<p>Here you set up a campaign and determine a goal (for example, more sales or traffic), a target group, a campaign type and, not entirely unimportant: You determine your advertising budget. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stap-3-zoekwoorden\">Step 3. Keywords <\/h3>\n\n\n\n<p>Then you choose the keywords you want to advertise on. Good keyword research is needed for this first. You can also exclude certain terms and indicate which words you do not want to be shown on. With ad groups you bring structure to different ads and divide them per theme or keyword (useful for measuring).   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stap-4-advertenties-opstellen-en-teksten-schrijven\">Step 4. Create advertisements and write texts <\/h3>\n\n\n\n<p>Then comes the most important thing: creating the advertisements and writing the texts. Tip: Always make several, so that you can see the effect through A\/B testing and measure the performance. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dynamic-advertising\"><strong>Dynamic advertising<\/strong><\/h3>\n\n\n\n<p>To make life a little easier, Google has invented Dynamic Advertising. If someone searches for a search term, Google generates an automatic advertisement based on keywords that appear on your website. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-1200x900.jpg);background-position:62% 45%\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-1200x900.jpg\" alt=\"Advertisements for Microsoft Bing\" class=\"wp-image-3340 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-1200x900.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-300x225.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-768x576.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING-1536x1152.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/microsoft-advertising-BING.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"alleen-adverteren-in-google-of-ook-in-bing\">Only advertise in Google or also in Bing?<\/h3>\n\n\n\n<p>We focus on <a href=\"https:\/\/ads.google.com\/intl\/nl_nl\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> and <a href=\"https:\/\/ads.microsoft.com\/?fdmkt=nl-nl&amp;fdiso=nl&amp;fdtz=1\" rel=\"noopener\">Bing<\/a>. Advertising in both Google and Bing works largely the same. What is a big difference, however, is the cost: They are lower at Bing.   <\/p>\n\n\n\n<p>A lot lower. <\/p>\n\n\n\n<p>In most branches you pay about a third of what you have to pay at Google for the same search terms.<\/p>\n\n\n\n<p>Switch to Bing then?<\/p>\n\n\n\n<p>Muah. <\/p>\n\n\n\n<p>The lower costs naturally have everything to do with the fact that there is less competition, and that is due to the lower reach since Bing is used by far fewer people. <\/p>\n\n\n\n<p>And that ultimately means that fewer visitors find their way to your website.<\/p>\n\n\n\n<p>We say: Why would you limit yourself? You can also divide your budget and try to grab both the visitors from Google and those from Bing. <\/p>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:auto 38%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"maareh-wat-kost-dat-dan\">But&#8230; what does that cost?<\/h3>\n\n\n\n<p>SEA works according to the <strong>Cost Per Click (CPC)<\/strong> principle. You do not pay fixed amounts (as with offline advertising, for example), but pay an amount each time someone is kind enough to click on your link.  <\/p>\n\n\n\n<p>The precise amount that you have to pay per click is also not fixed per search term, but is based on an auction system. The price per click depends, among other things, on the popularity of a search term. The more competitors want to advertise on the same keywords, the higher the price and, you guessed it, vice versa.   <\/p>\n\n\n\n<p>The algorithm also tries to estimate the chance that someone will click on your advertisement, how relevant your advertisement is and the quality of your landing page also plays a role.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-1200x800.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-1200x800.jpg\" alt=\"\" class=\"wp-image-12472 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-1536x1024.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/SEA-google-ads-kosten-scaled.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-1200x800.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-1200x800.jpg\" alt=\"google shopping ads\" class=\"wp-image-3342 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-1536x1024.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-shopping-ads-2048x1366.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"wat-voor-advertenties-kan-ik-gebruiken\">What kind of ads can I use?<\/h3>\n\n\n\n<p>You can have 2 types of advertisements shown. <strong>Product advertisements<\/strong> and <strong>text advertisements<\/strong>. Based on an algorithm that looks at the keywords and tries to guess the search intention of the searcher, the search engine determines which type you get to see. <\/p>\n\n\n\n<p>If you are looking for a very specific product, let&#8217;s say &#8216;buy sunscreen&#8217;, both Google and Bing assume that you are asking a product-related question and automatically present you with products with images and prices. <\/p>\n\n\n\n<p>But if you search for &#8216;what is sunscreen&#8217; you will see text advertisements. You recognize them by &#8220;advertisements&#8221; that is always clearly above it. In their simplest form, text advertisements consist of a title, a URL and a description.  <\/p>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-d-none ghostkit-d-xl-none ghostkit-d-lg-none ghostkit-d-md-block ghostkit-d-sm-block ghostkit-custom-1a0hc3 is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" class=\"ghostkit-svg-icon ghostkit-svg-icon-heroicons-outline\" aria-hidden=\"true\" role=\"img\"> <path d=\"M13 16H12V12H11M12 8H12.01M21 12C21 16.9706 16.9706 21 12 21C7.02944 21 3 16.9706 3 12C3 7.02944 7.02944 3 12 3C16.9706 3 21 7.02944 21 12Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path> <\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"advertentie-extensies\">Ad extensions<\/h3>\n\n\n\n<p>With extensions you can expand your standard advertisement with additional information, so that it becomes even more interesting for potential customers to choose your advertisement. For example, text advertisements can contain a telephone number or the location of your company, you can highlight certain information or add links to other pages on your website. In Bing you can even link images to your advertisements.  <\/p>\n\n\n\n<p>Logically, product advertisements are most relevant for web shops and stores, while other companies need more of the content and should advertise best via text advertisements.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-3 ghostkit-d-md-none ghostkit-d-sm-none\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:149px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-icon-box ghostkit-custom-Z13Vfwy is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" class=\"ghostkit-svg-icon ghostkit-svg-icon-heroicons-outline\" aria-hidden=\"true\" role=\"img\"> <path d=\"M13 16H12V12H11M12 8H12.01M21 12C21 16.9706 16.9706 21 12 21C7.02944 21 3 16.9706 3 12C3 7.02944 7.02944 3 12 3C16.9706 3 21 7.02944 21 12Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path> <\/svg><\/div><div class=\"ghostkit-icon-box-content\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-800x1200.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-800x1200.jpg\" alt=\"google ads clicks\" class=\"wp-image-12473 size-full\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-800x1200.jpg 800w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-200x300.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-768x1152.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-1024x1536.jpg 1024w, https:\/\/roxtar.nl\/wp-content\/uploads\/google-ads-clicks-scaled.jpg 1365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"zoekmachine-adverteren-uitbesteden-of-zelf-doen\">outsource search engine advertising or do it yourself?<\/h2>\n\n\n\n<p>Because search engine is not complex at all, you can in principle do this yourself. Especially if you want to set up a one-off campaign. But what we (too) often see is that people enthusiastically get started with their search campaigns and then neglect them with disappointing (then we express ourselves kindly) results as a result.  <\/p>\n\n\n\n<p>SEA is a specialty and not something you do in between. Certainly not as an entrepreneur who is already busy enough. Successful search engine advertising starts with two things: good research and strategy.   <\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because research makes it clear where the opportunities lie for you and a strategy tells you how best to seize them.<\/p>\n\n\n\n<p>Although outsourcing SEA is not free, you do benefit from the expertise, experience and knowledge of an experienced company. It is also always useful to have a partner who thinks along with you (but perhaps we are a bit biased). <\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"zoekmachine-adverteren-uitbesteden-aan-roxtar\">Outsource Search Engine Advertising to ROXTAR? <\/h2>\n\n<p>ROXTAR is happy to help you with your Search Engine Advertising. It is our strength to unburden you as an entrepreneur in the field of online marketing and SEA plays an important role in this. Why should you choose ROXTAR as a party for your SEA?  <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-1cWwod\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-feather\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"15\" height=\"15\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15.05 5A5 5 0 0 1 19 8.95M15.05 1A9 9 0 0 1 23 8.94m-1 7.98v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"betrokken-bereikbaar-1\"><mark class=\"ghostkit-highlight\">Engaged &amp; accessible<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We are proactive, can switch quickly and are easily accessible.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-1Q77SA\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-octicon\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" width=\"16\" height=\"16\"><path fill-rule=\"evenodd\" d=\"M1.5 1.75a.75.75 0 00-1.5 0v12.5c0 .414.336.75.75.75h14.5a.75.75 0 000-1.5H1.5V1.75zm14.28 2.53a.75.75 0 00-1.06-1.06L10 7.94 7.53 5.47a.75.75 0 00-1.06 0L3.22 8.72a.75.75 0 001.06 1.06L7 7.06l2.47 2.47a.75.75 0 001.06 0l5.25-5.25z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"altijd-resultaat-gedreven-1\"><mark class=\"ghostkit-highlight\">Always results-driven<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We are always motivated to achieve the best result for our customers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4 ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#f6f6f6\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-Z2wTNCi\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"transparant-duidelijk-1\"><mark class=\"ghostkit-highlight\">Transparent &amp; clear<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">No abracadabra. We show everything we do and always as clearly as possible. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"beginnen-met-sea-1\"><strong>Start with SEA?<\/strong><\/h1>\n\n\n\n<p>Can&#8217;t you wait to get started with SEA\/advertising in search engines or would you like to exchange ideas with one of our specialists about the approach, strategy and possibilities? Or are you perhaps curious about the other <a href=\"https:\/\/roxtar.nl\/diensten\/\">services<\/a> that we provide? We are happy to think along with you! Feel free to <a href=\"https:\/\/roxtar.nl\/contact\/\">contact<\/a> us or send a message via our chatbot at the bottom right.   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center ghostkit-col-with-bg\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay\" style=\"background-color:#0d0000\"><\/div><\/div><\/div><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your online marketing to the next level? Request a <strong>free strategy session<\/strong> now. <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"2\" data-uid=\"6a03a534355c4\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div style=\"height:97px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"maak-kennis-met-ons-team\">Meet our team<\/h2>\n\n<div class=\"alignwide ghostkit-carousel .is-style-order-random remove-arrows-on-mobile\" data-effect=\"slide\" data-speed=\"0.2\" data-autoplay=\"6\" data-slides-per-view=\"4\" data-centered-slides=\"false\" data-loop=\"false\" data-free-scroll=\"true\" data-show-arrows=\"false\" data-show-bullets=\"true\" data-dynamic-bullets=\"false\" data-gap=\"20\"><div class=\"ghostkit-carousel-items\">\n<div class=\"ghostkit-carousel-slide is-style-default is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/11.png\" alt=\"\" class=\"wp-image-12419\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/11.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/11-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"don\">Don<\/h3>\n\n\n\n<p>Online Strategist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/9.png\" alt=\"\" class=\"wp-image-12417\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/9.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/9-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Sherelle<\/h3>\n\n\n\n<p>Office Manager<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/10.png\" alt=\"\" class=\"wp-image-12418\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/10.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/10-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Peter<\/h3>\n\n\n\n<p>Online Advertising Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe.jpg\" alt=\"\" class=\"wp-image-10418\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe.jpg 900w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-300x300.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-200x200.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Seppe-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gwendeley\">Seppe<\/h3>\n\n\n\n<p>Web Developer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/7.png\" alt=\"\" class=\"wp-image-12415\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/7.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/7-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Juli\u00ebtte<\/h3>\n\n\n\n<p>Project Manager<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website.png\" alt=\"\" class=\"wp-image-12425\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Bram-Website-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Bram<\/h3>\n\n\n\n<p>Online Advertising Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding.png\" alt=\"\" class=\"wp-image-12427\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/afbeelding-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Mucahid<\/h3>\n\n\n\n<p>Web Developer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/12.png\" alt=\"\" class=\"wp-image-12420\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/12.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/12-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sherelle\">Vazja<\/h3>\n\n\n\n<p>SEO Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1.jpg\" alt=\"\" class=\"wp-image-12825\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1.jpg 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-300x300.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-200x200.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/Image-1-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Juul<\/h3>\n\n\n\n<p>SEO Specialist<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/14.png\" alt=\"\" class=\"wp-image-12422\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/14.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/14-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Sjoerd<\/h3>\n\n\n\n<p>Web Developer &amp; Designer<\/p>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1.png\" alt=\"\" class=\"wp-image-12987\" style=\"width:500px;height:undefinedpx\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1.png 1080w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-300x300.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-200x200.png 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/ROXTAR-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sjoerd\">Lilianne<\/h3>\n\n\n\n<p>Online Marketing Consultant <\/p>\n<\/div>\n<\/div><div class=\"ghostkit-carousel-arrow-prev-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" 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Request a free strategy session now. SEA, SEM, SEO, huh? 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