{"id":15069,"date":"2023-07-06T12:41:21","date_gmt":"2023-07-06T10:41:21","guid":{"rendered":"https:\/\/roxtar.nl\/what-is-local-seo-search-engine-optimization\/"},"modified":"2026-02-09T16:47:45","modified_gmt":"2026-02-09T14:47:45","slug":"what-is-local-seo-search-engine-optimization","status":"publish","type":"page","link":"https:\/\/roxtar.nl\/en\/what-is-local-seo-search-engine-optimization\/","title":{"rendered":"What is local SEO (Search Engine Optimization)?"},"content":{"rendered":"\n
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What is local SEO (Search Engine Optimization)?<\/h1>\n\n\n\n

Every desk has a computer, and everyone has a smartphone in their pocket. The best way to attract nearby customers, clients, or patients to your business is local SEO. With the right local SEO, your consulting firm, butcher shop, shoe repair shop, or coffee shop will be quickly and easily found by those interested in your product and\/or service. To increase your company’s visibility in the region, it is essential to focus your search engine optimization<\/strong><\/a> on local customers. To clearly outline what this entails, our specialists at ROXTAR have some professional tips and the right inside info to take your local SEO to the next level. <\/p>\n\n\n\n

Want quick results? Then choose Roxtar Online Marketing! We are happy to help you put your company on the map online. <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Engaged & accessible<\/mark><\/h3>\n\n\n\n

We are proactive, can switch quickly and are easily accessible.<\/p>\n<\/div><\/div>\n\n\n\n

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Always results-driven<\/mark><\/h3>\n\n\n\n

We are always motivated to achieve the best result for our customers.<\/p>\n<\/div><\/div>\n\n\n\n

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Transparent & clear<\/mark><\/h3>\n\n\n\n

No abracadabra. We show everything we do and always as clearly as possible. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Let’s start with an example. The national police have offices throughout the Netherlands. If you want to report a theft, for example, of your bicycle or laptop, you go to such a police station. After all, you only call 112 in an emergency or panic, right? To find out where you can go to report a crime, or for other matters that can be handled locally, you use Google. You use search terms like: ‘Police station Etten-Leur’, ‘report Sittard’ or ‘Zwolle police’. The search engine looks for you and provides a list of nearby police stations. <\/p>\n\n\n\n

For your convenience, Google even includes a map, so you can truly see which one is closest to you. Because the police have applied local SEO correctly, the station you are looking for is prominently displayed in the search results. Local SEO works the same way for your business. <\/p>\n\n\n\n

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How do you ensure good local SEO?<\/h2>\n\n\n\n

Local visibility through SEO is slightly different from conventional methods. Using special techniques, we ensure that your company appears in the search results of those looking for a business nearby. Our local SEO specialists<\/strong><\/a> make clever use of services and tools specifically developed for local SEO. <\/p>\n<\/div><\/div>\n\n\n\n

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This is how search engines like Google, Bing, Ecosia, DuckDuckGo, and Yahoo! find businesses and services near the searcher. The search engine will look for a taxi company in the location where you are currently. If you want to be found, it’s important to focus on specific search queries. So, instead of ‘professional financial advice for investments’, with local SEO, you’ll have more success with ‘financial advisory firm Leidschendam’, or simply ‘advisory firm’. <\/p>\n\n\n\n

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Trust in your business thanks to local SEO<\/h2>\n\n\n\n

Every marketing agency will tell you that customer trust in yourbusiness is incredibly important. But how do you build that trust, especially when you’ve just started? The SERP listing mentioned above in the search results, thanks to your Google My Business profile, helps tremendously! Google My Business is therefore an effective citation. <\/p>\n\n\n\n

In local SEO, your marketing agency talks about a citation (reference, referral). A citation is essentially the clarification and provision of context within strictly necessary limits. This specifically means your company’s name, address, website, and other contact and relevant information. With your company’s NAP details<\/a>, potential customers can see at a glance if you are what they are looking for. We distinguish two types of citations: <\/p>\n\n\n\n

Structured citation<\/h3>\n\n\n\n

Structured citations are fed by concrete information, with a form as the source.<\/p>\n\n\n\n

Unstructured citation<\/h3>\n\n\n\n

Unstructured citations draw information from other channels. For example, content<\/a> on your own website, your Instagram bio, or an online press release. By using local SEO, ROXTAR helps you stand out from the competition. If your target audience searches for ‘insurance’, your insurance agency will be neatly included in the search results thanks to local SEO. This way, you effectively compete against the big players in the market. Your business is capable of building trust with both potential regional and local customers. <\/p>\n\n\n\n

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Local search results called SERP<\/h2>\n\n\n\n

SERP (Search Engine Result Page)<\/strong><\/a> refers to the top three organic search results. You know, those three companies that appear at the top when you type something into the search bar. These suggestions, found below the sponsored results that many searchers typically skip, include extra information. For example, opening hours, customer reviews, a company description, and even whether the company is currently open. <\/p>\n\n\n\n

These local search results are enriched with this information thanks to Google My Business<\/a>. Google My Business increases customer engagement, especially in the region. Creating a Google My Business profile is therefore crucial if you want to be found by your potential customers. With your own profile, your business is on the map of the world’s largest search engine. <\/p>\n\n\n\n

Important company information is immediately visible to interested parties. But even more importantly: it puts your company on the map in the algorithms used by Google itself. This information is used by Google in search results, such as in the SERP and the display of your company in Google Maps. <\/p>\n\n\n\n

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What are the characteristics of local SEO?<\/h2>\n\n\n\n

The most important characteristics of successful local SEO are:<\/p>\n\n\n\n

Regional keywords in your website’s SEO<\/h3>\n\n\n\n

By including the right regional keywords in your website’s SEO, you will be found faster in organic search results. Link-building websites, blogs, and social media websites are also good platforms to use these specific regional keywords. <\/p>\n\n\n\n

Create a Google My Business page<\/h3>\n\n\n\n

With a Google My Business profile, you build trust with your potential customers and give the world’s largest search engine the opportunity to prominently present your business. Moreover, this allows you to quickly and easily share that extra piece of information about your company with local searchers. <\/p>\n\n\n\n

Applying citations<\/h3>\n\n\n\n

Using citations is a minimum requirement for local SEO. However, these citations work best when relevant sources are regularly provided with new content and updates. This applies to your own website, blogs, social media, link-building texts, etc. <\/p>\n\n\n\n

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Why local SEO?<\/h2>\n\n\n\n

Depending on the type of business you have, it is very important to use local SEO. Whether you run a consulting firm or a drugstore, the vast majority of your clientele is local or regional. <\/p>\n<\/div>

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As a snack bar in Almelo, you won’t quickly attract enthusiastic frikandel eaters from Rotterdam. Unless, of course, these hungry visitors happen to be walking through Almelo and suddenly get hungry. With a smartphone in hand, people then search for ‘Snack bar Almelo’. With excellent local SEO, your cafeteria or snack bar will be at the top of the results. With directions, mention of opening hours, and the number of stars you’ve received from satisfied customers. <\/p>\n\n\n\n

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Your local SEO by a marketing agency<\/h2>\n\n\n\n

Starting with local SEO can be difficult if you have little knowledge of keywords<\/a>, citations, and Google’s mysterious algorithms. Our specialists ensure that you are not alone. Having your local SEO optimized by a marketing agency with experience and relevant expertise is the way to be successful and visible online. <\/p>\n<\/div><\/div>\n\n\n\n

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SEO is a constantly changing process. This is because the algorithms of Google<\/strong><\/a> and other search engines are continuously subject to change. New methods and techniques are always becoming available. This makes it difficult for entrepreneurs to keep up with developments and keep their online presence up to date. ROXTAR understands this and therefore has specialists who constantly monitor what is different and how to respond to it. For local SEO, engaging a marketing agency like ROXTAR is therefore a smart step. <\/p>\n\n\n\n

In addition to the ever-changing methods, it is essential that content is renewed<\/strong>, refreshed<\/strong>, and changed<\/strong> regularly. This ensures relevance and results in your business appearing higher in the search results. Our keyword specialists<\/a><\/strong>, SEO copywriters<\/a><\/strong>, and marketing experts<\/strong> are also able to empathize with diverse target groups and industries. <\/p>\n\n\n\n

Local SEO is an excellent way for a company to distinguish itself. That’s what we do at ROXTAR. By seeing your business as unique and conducting thorough research into your target audience and identity, we consistently hit the digital nail on the head. <\/p>\n\n\n\n

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Local SEO services<\/h2>\n\n\n\n

At ROXTAR, we ensure that your online presence is in good hands. We use several important tools for this: <\/p>\n\n\n\n

Google My Business<\/h3>\n\n\n\n

As mentioned earlier, a Google My Business profile is essential for your spot in the search results. That recognizable red pin in Google Maps, the citation at the top of the organic results to make your business visible and trustworthy to your potential customers: this Google service is one of the most important steps in local SEO. <\/p>\n\n\n\n

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SEO texts<\/h3>\n\n\n\n

On your website, in blogs, on link-building websites, on your social media accounts, and of course in press releases and other articles. Content, content, content! By providing a fresh stream of texts, you keep your content fresh and up to date. At ROXTAR, we use the best copywriters to keep your target audience’s attention. <\/p>\n\n\n\n

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Localization<\/h3>\n\n\n\n

Localizing your website is important for local SEO. Naturally integrating your NAP details on your site, but also distinguishing between different branches. This way, your customers can always find the nearest location. You create engagement with your regional audience or clientele by blogging about local events or promotions. <\/p>\n\n\n\n

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Citations<\/h3>\n\n\n\n

Being locally visible is all about citations. This improves your position with Google and other search engines. With your NAP details, but also by, for example, leaving your website’s URL on citation websites. The more relevant citations, the better you will be found by that local target audience. <\/p>\n\n\n\n

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Customer reviews<\/h3>\n\n\n\n

Ratings and reviews from customers who have already done business with your company also help local visibility. In addition to providing a good impression of what you offer, a positive review is essential for customer trust. It convinces new and potential customers and establishes your name in your industry. <\/p>\n\n\n\n

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Backlinks<\/h3>\n\n\n\n

The rating that search engine algorithms calculate for your website is partly linked to backlinks<\/a>. The more backlinks found on the web that link to your site, the more relevant your website is. Are there backlinks from relevant organizations and platforms to your website? Then search engines will rate your website as reliable and informative. <\/p>\n\n\n\n

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‘Local SEO works!’ say 10 out of 10 marketing agencies<\/h2>\n\n\n\n

ROXTAR is a strong advocate of local SEO. Our marketing specialists and SEO copywriters provide you with the support you need to optimally benefit from a successful local SEO strategy. Local SEO works! Why? ROXTAR lists the reasons for you. <\/p>\n\n\n\n

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Searching for nearby businesses always happens online<\/h3>\n\n\n\n

The conventional Yellow Pages and Phone Book are dusty old books that no one uses anymore. Nowadays, it’s all digital. Your regional customers are easier to reach via local SEO. Every desk has a desktop or laptop. Every jacket pocket has a smartphone hidden away, and even children at school use tablets. A whopping 46% of all searches are local! <\/p>\n\n\n\n

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A higher conversion rate<\/h3>\n\n\n\n

Local SEO increases your website’s conversion rate. There is no advertising channel for regional visibility that scores better than that good old search bar. Thanks to local SEO, platforms like Yelp, Facebook<\/a>, local news websites, and blogs are found and used as sources for citations. With a conversion rate of over 50%, local SEO is an absolute winner! <\/p>\n\n\n\n

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Always up-to-date and reliable<\/h3>\n\n\n\n

Every change is implemented immediately and is therefore instantly available to your customers. Local searches are equally effective when searching more broadly and have a reliable reputation. Your NAP details and opening hours can be viewed at a glance, and customers can count on you. <\/p>\n\n\n\n

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High return<\/h3>\n\n\n\n

Door-to-door flyers often end up in the recycling bin unread. Unwanted advertising material is simply not targeted. Instead of constantly offering your services and products to uninterested parties, local SEO helps your target audience find you when they need you. That is, of course, much more effective than the other way around and offers a higher return than conventional advertising. The decline in printed media is not for nothing. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Ready for more visitors?<\/strong><\/h2>\n\n\n\n

Take the first step now! Contact us today, completely without obligation, and we will discuss the possibilities together. Did you know that you immediately receive a free SEO check<\/strong> from us? There’s only profit to be gained! <\/p>\n\n\n\n

Incidentally, the focus doesn’t have to be solely on local SEO. Together, we’ll see what’s best for your company. ROXTAR is a one-stop-shop marketing agency that helps you from A to Z with various marketing activities. For example, we can not only support you in increasing your visibility on Google, but we are alsoexpert in setting up advertising campaigns on social media. Curious about what exactly we can do for you? Feel free to contact<\/a> us, and we’ll look further together! <\/p>\n\n\n\n

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Free Strategy Session<\/h2>\n\n\n\n

Do you want to take your online marketing to the next level? Request a free strategy session<\/strong> now. <\/p>\n\n\n\n

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