{"id":14698,"date":"2023-09-22T15:15:23","date_gmt":"2023-09-22T13:15:23","guid":{"rendered":"https:\/\/roxtar.nl\/cases\/new-chapter-maternity-care\/"},"modified":"2026-02-09T16:35:48","modified_gmt":"2026-02-09T14:35:48","slug":"new-chapter-maternity-care","status":"publish","type":"page","link":"https:\/\/roxtar.nl\/en\/cases\/new-chapter-maternity-care\/","title":{"rendered":"New Chapter Maternity Care"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull ghostkit-custom-ZpkGAD\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"1707\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-9723\" alt=\"New chapter case header new\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new.jpg\" style=\"object-position:59% 9%\" data-object-fit=\"cover\" data-object-position=\"59% 9%\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new.jpg 1707w, https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new-200x300.jpg 200w, https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new-800x1200.jpg 800w, https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new-768x1152.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new-1024x1536.jpg 1024w, https:\/\/roxtar.nl\/wp-content\/uploads\/New-chapter-case-header-new-1366x2048.jpg 1366w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script type=\"module\">const rxOne = 288, rxTwo = 64, rxThree = 31, rxFour = -27, rxFive = 31, rxSix = -27, rxSeven = 288, rxDuration = 3;\n\n    function loadJS(src, id) {\n        return new Promise((resolve) => {\n            const script = document.createElement('script');\n            script.type = 'text\/javascript';\n            script.async = true;\n            script.src = src;\n            script.id = id;\n            script.onload = resolve;\n            document.head.appendChild(script);\n        });\n    }\n\n    function animate(node) {\n        const rxMatch = node.className.match(\/rx-number-(\\w+)\/);\n        if (rxMatch) {\n            let rxNumber;\n            switch (rxMatch[1]) {\n                case 'one':\n                    rxNumber = rxOne;\n                    break;\n                case 'two':\n                    rxNumber = rxTwo;\n                    break;\n                case 'three':\n                    rxNumber = rxThree;\n                    break;\n                case 'four':\n                    rxNumber = rxFour;\n                    break;\n                case 'five':\n                    rxNumber = rxFive;\n                    break;\n                case 'six':\n                    rxNumber = rxSix;\n                    break;\n                case 'seven':\n                    rxNumber = rxSeven;\n                    break;\n            }\n\n            if (rxNumber !== undefined) {\n                gsap.to(node, { innerText: rxNumber, duration: rxDuration, snap: { innerText: 1 }, delay: 0.5 });\n            }\n        }\n    }\n\n    const observer = new IntersectionObserver((entries) => {\n        entries.forEach((entry) => {\n            if (entry.isIntersecting) {\n                animate(entry.target);\n                observer.unobserve(entry.target);\n            }\n        });\n    });\n\n    loadJS('https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.9.1\/gsap.min.js', 'gsap').then(() => {\n        const rxIntersectElements = document.querySelectorAll('.rx-intersect');\n        if (rxIntersectElements.length > 0) {\n            rxIntersectElements.forEach(rxIntersectElement => {\n                observer.observe(rxIntersectElement);\n            });\n        }\n    });\n<\/script>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between ghostkit-custom-t7TlD\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n\n<h2 class=\"wp-block-heading ghostkit-custom-Z27PVMP\" id=\"case-study-new-chapter-kraamzorg\">CASE <\/h2>\n\n\n\n<h1 class=\"wp-block-heading ghostkit-custom-SYVpQ\" id=\"case-study-new-chapter-kraamzorg\">New Chapter Maternity Care<\/h1>\n\n\n\n<p>New Chapter is a maternity care clinic based in Haarlem. They approached us to develop their website, optimize it for search engines (SEO), and implement Search Engine Advertising (SEA). The main goal was to rank for the keyword &#8216;maternity care&#8217; and generate as many conversions as possible.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-md\" href=\"#nieuwe-website\"><span class=\"ghostkit-button-icon ghostkit-button-icon-right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg><\/span><span class=\"ghostkit-button-text\">Read more<\/span><\/a>\n\n\n\n<a class=\"ghostkit-button ghostkit-button-md ghostkit-custom-48Yhe\" href=\"https:\/\/roxtar.nl\/contact\/\"><span class=\"ghostkit-button-text\">I want to grow too!<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ghostkit-custom-Z2hKD6G is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center rx-number-one rx-intersect ghostkit-custom-Z1Bqst6 has-skdd-background-color has-text-color\" style=\"font-size:80px\">0<\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1j0A6u\">\u25b2 conversions after 1 year<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column ghostkit-custom-9abVl is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center rx-number-two rx-intersect ghostkit-custom-ZNtodE\" style=\"font-size:80px\">0<\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-1ojRAp\">\u25b2 visitors after 1 year<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ghostkit-custom-Z1J5oaa is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center rx-number-three rx-intersect ghostkit-custom-Z17gSk1\" style=\"font-size:80px\">0<\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z16pjDj\">\u25b2 Ranking increase<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column ghostkit-custom-Z2oEUEn is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center rx-number-four rx-intersect ghostkit-custom-Z1BRJCq\" style=\"font-size:80px\">0<\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-phNbW\">\u25bc Cost per conversion<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull ghostkit-shape-divider ghostkit-d-md-none ghostkit-custom-Z29kHMg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"200\" height=\"20\" viewbox=\"0 0 200 20\" fill=\"none\" preserveaspectratio=\"none\">\n  <path d=\"M0 20H200V0L0 20Z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nieuwe-website\">NEW WEBSITE<\/h2>\n\n\n\n<p>The first step in improving New Chapter&#8217;s online visibility was to create a new website. <\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-md\" href=\"https:\/\/newchapter-kraamzorg.nl\/\" rel=\"nofollow noopener\"><span class=\"ghostkit-button-icon ghostkit-button-icon-right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-fa\" aria-hidden=\"true\" role=\"img\" viewbox=\"0 0 320 512\"><path fill=\"currentColor\" d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"><\/path><\/svg><\/span><span class=\"ghostkit-button-text\">Visit New Chapter Maternity Care<\/span><\/a>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignwide ghostkit-carousel is-style-default\" data-effect=\"slide\" data-speed=\"0.2\" data-autoplay=\"4\" data-slides-per-view=\"2\" data-centered-slides=\"false\" data-loop=\"true\" data-free-scroll=\"false\" data-show-arrows=\"true\" data-show-bullets=\"true\" data-dynamic-bullets=\"true\" data-gap=\"25\"><div class=\"ghostkit-carousel-items\">\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-1200x629.png\" alt=\"\" class=\"wp-image-9566\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-1200x629.png 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-300x157.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-768x403.png 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-1536x806.png 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-1-1-2048x1074.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-1200x629.png\" alt=\"\" class=\"wp-image-9567\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-1200x629.png 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-300x157.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-768x403.png 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-1536x806.png 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-2-2048x1074.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"ghostkit-carousel-slide is-layout-flow wp-block-ghostkit-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-1200x629.png\" alt=\"\" class=\"wp-image-9569\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-1200x629.png 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-300x157.png 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-768x403.png 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-1536x806.png 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/new-chapter-regios-2048x1074.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div><div class=\"ghostkit-carousel-arrow-prev-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7803 17.7803C14.4874 18.0732 14.0126 18.0732 13.7197 17.7803L8.4697 12.5303C8.1768 12.2374 8.1768 11.7626 8.4697 11.4697L13.7197 6.21967C14.0126 5.92678 14.4874 5.92678 14.7803 6.21967C15.0732 6.51256 15.0732 6.98744 14.7803 7.28033L10.0607 12L14.7803 16.7197C15.0732 17.0126 15.0732 17.4874 14.7803 17.7803Z\" fill=\"currentColor\"\/><\/svg><\/div><div class=\"ghostkit-carousel-arrow-next-icon\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.21967 6.2197C9.51256 5.9268 9.98744 5.9268 10.2803 6.2197L15.5303 11.4697C15.8232 11.7626 15.8232 12.2374 15.5303 12.5303L10.2803 17.7803C9.98744 18.0732 9.51256 18.0732 9.21967 17.7803C8.92678 17.4874 8.92678 17.0126 9.21967 16.7197L13.9393 12L9.21967 7.2803C8.92678 6.9874 8.92678 6.5126 9.21967 6.2197Z\" fill=\"currentColor\"\/><\/svg><\/div><\/div>\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull has-skdd-secondary-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-custom ghostkit-custom-Z2s9Wu3\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-heading-1-font-size\" id=\"seo\">SEO<\/h2>\n\n\n\n<p>To tackle the competition for the keyword &#8216;maternity care&#8217;, we implemented a comprehensive strategy. First, we developed a completely <a href=\"https:\/\/roxtar.nl\/website-laten-maken\/\">new website<\/a>, creating the design and providing the site with relevant content. Specifically targeted at their audience: expectant parents looking for personal maternity care!   <\/p>\n\n\n\n<p>Additionally, we created various landing pages for specific locations in North Holland with high search volume for &#8216;maternity care location name&#8217;. These landing pages supported the main keyword &#8216;maternity care&#8217; and ensured better visibility in relevant regions. We also invested heavily in link building to increase the website&#8217;s authority.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-4 ghostkit-col-order-4\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left rx-number-five rx-intersect ghostkit-custom-m9CuG has-skdd-heading-1-font-size\" id=\"0\">0<\/h2>\n\n\n\n<p>Increase in ranking pages: The number of pages ranking for relevant keywords increased by 31% in the first year.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading rx-number-six rx-intersect ghostkit-custom-Z1JojXo has-skdd-heading-1-font-size\" id=\"0-1\">0<\/h2>\n\n\n\n<p>Cost per conversion decreased by 27% thanks to optimized SEO and targeted advertising campaigns.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized ghostkit-d-md-none ghostkit-d-sm-none\"><img decoding=\"async\" width=\"2048\" height=\"1024\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-scaled.jpg\" alt=\"New Chapter Maternity Care\" class=\"wp-image-12577\" style=\"width:656px;height:437px\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/binnen12-maanden-in-de-top10-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-heading-2-font-size\" id=\"seo\">Top 10 within 12 months!<\/h2>\n\n\n\n<p>We achieved fantastic results with New Chapter Maternity Care! We built a rock-solid foundation with the website. Then we continued with focus on the keyword &#8216;maternity care&#8217;, which is searched an average of 8,800 times monthly, and successfully got it into the top 10. But that&#8217;s not all. Within 12 months, we brought multiple relevant keywords to the top 10, including:    <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-icon ghostkit-custom-1p8kCR\">\n<li>&#8216;Maternity Care Amstelveen&#8217;<\/li>\n\n\n\n<li>&#8216;Maternity Care Aalsmeer&#8217;<\/li>\n\n\n\n<li>&#8216;Maternity Care Badhoevedorp&#8217;<\/li>\n\n\n\n<li>&#8216;Maternity Care Uithoorn&#8217;<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s worth mentioning that New Chapter initially wasn&#8217;t even showing up in search results. Our efforts have therefore truly had a positive impact. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<p>Additionally, our link building also delivered serious results! Within a year, the website&#8217;s authority doubled! Comparing the starting score with that of the first year, you see almost a doubling of users. The campaign became so intense that New Chapter couldn&#8217;t handle the number of inquiries anymore. This proves that we not only achieved our goals, but exceeded them. To such an extent that New Chapter Maternity Care had to look for new employees to keep up with the stream of inquiries. Result: we built a job vacancy page!      <br\/>Overall, this collaboration meant:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-icon ghostkit-custom-1BNnOu\">\n<li>Increase in ranking pages: The number of pages ranking for relevant keywords increased by 31% in the first year.<\/li>\n\n\n\n<li>Increase in visitor numbers: The number of website visitors increased by 64% compared to the period before optimization.<\/li>\n\n\n\n<li>Cost per conversion: Cost per conversion decreased by 27% thanks to optimized SEO and targeted advertising campaigns.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4 is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"zo-doen-wij-dat\">This is how we do it!<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-3\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-2oLmN7\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.348 7.40994L14.378 5.37894C14.9421 4.82384 15.7027 4.51411 16.4941 4.51724C17.2855 4.52037 18.0436 4.8361 18.6033 5.39565C19.163 5.9552 19.4789 6.71324 19.4822 7.50465C19.4855 8.29606 19.176 9.05672 18.621 9.62094L15.621 12.6209C15.3171 12.9248 14.9514 13.1598 14.5488 13.3101C14.1462 13.4604 13.7159 13.5224 13.2873 13.492C12.8586 13.4616 12.4414 13.3394 12.064 13.1337C11.6867 12.928 11.3579 12.6437 11.1 12.2999C10.9804 12.1408 10.8025 12.0357 10.6054 12.0077C10.4083 11.9798 10.2081 12.0313 10.049 12.1509C9.8899 12.2705 9.7848 12.4484 9.75686 12.6455C9.72892 12.8426 9.78041 13.0428 9.90003 13.2019C10.2869 13.7176 10.7801 14.1442 11.3462 14.4527C11.9123 14.7612 12.5381 14.9445 13.1812 14.9901C13.8243 15.0357 14.4697 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4.71854 15.3525C4.87228 14.9876 5.09676 14.6567 5.37903 14.3789H5.37803Z\" fill=\"currentColor\"\/><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"betrokken-bereikbaar-1\"><mark class=\"ghostkit-highlight\">LINK BUILDING<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We are proactive, can switch quickly and are easily accessible.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-1T6YgV\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg class=\"ghostkit-svg-icon ghostkit-svg-icon-feather\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"15\" height=\"15\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"><\/circle><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"><\/line><\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"altijd-resultaat-gedreven-1\"><mark class=\"ghostkit-highlight\">KEYWORD OPTIMIZATION<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We are always motivated to achieve the best result for our customers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-4\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"ghostkit-icon-box ghostkit-custom-26hBbB\"><div class=\"ghostkit-icon-box-icon ghostkit-icon-box-icon-align-top ghostkit-icon-box-icon-top-align-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ghostkit-svg-icon ghostkit-svg-icon-zwicon\" aria-hidden=\"true\" role=\"img\" fill=\"currentColor\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"> <path d=\"M20,6.52897986 L20,19.5010024 C20,20.8817143 18.8807119,22.0010024 17.5,22.0010024 L6.5,22.0010024 C5.11928813,22.0010024 4,20.8817143 4,19.5010024 L4,4.50100238 C4,3.1202905 5.11928813,2.00100238 6.5,2.00100238 L15.4720225,2.00100238 C15.6047688,1.99258291 15.7429463,2.03684187 15.8535534,2.14744899 L19.8535534,6.14744899 C19.9641605,6.25805611 20.0084195,6.39623363 20,6.52897986 Z M15,3.00100238 L6.5,3.00100238 C5.67157288,3.00100238 5,3.67257525 5,4.50100238 L5,19.5010024 C5,20.3294295 5.67157288,21.0010024 6.5,21.0010024 L17.5,21.0010024 C18.3284271,21.0010024 19,20.3294295 19,19.5010024 L19,7.00100238 L15.5,7.00100238 C15.2238576,7.00100238 15,6.77714475 15,6.50100238 L15,3.00100238 Z M16,3.70810916 L16,6.00100238 L18.2928932,6.00100238 L16,3.70810916 Z M8.5,10 C8.22385763,10 8,9.77614237 8,9.5 C8,9.22385763 8.22385763,9 8.5,9 L15.5,9 C15.7761424,9 16,9.22385763 16,9.5 C16,9.77614237 15.7761424,10 15.5,10 L8.5,10 Z M8.5,13 C8.22385763,13 8,12.7761424 8,12.5 C8,12.2238576 8.22385763,12 8.5,12 L15.5,12 C15.7761424,12 16,12.2238576 16,12.5 C16,12.7761424 15.7761424,13 15.5,13 L8.5,13 Z M8.5,16 C8.22385763,16 8,15.7761424 8,15.5 C8,15.2238576 8.22385763,15 8.5,15 L13.5,15 C13.7761424,15 14,15.2238576 14,15.5 C14,15.7761424 13.7761424,16 13.5,16 L8.5,16 Z\"\/> <\/svg><\/div><div class=\"ghostkit-icon-box-content is-layout-flow wp-block-ghostkit-icon-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"transparant-duidelijk-1\"><mark class=\"ghostkit-highlight\">CONTENT<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\">No abracadabra. We show everything we do and always as clearly as possible. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:583px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-30 has-background-dim\"><\/span><img decoding=\"async\" width=\"2064\" height=\"1376\" class=\"wp-block-cover__image-background wp-image-11502\" alt=\"ROXTAR Online Marketing\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585.jpg\" style=\"object-position:70% 35%\" data-object-fit=\"cover\" data-object-position=\"70% 35%\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585.jpg 2064w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-300x200.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-1200x800.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-768x512.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-1536x1024.jpg 1536w, https:\/\/roxtar.nl\/wp-content\/uploads\/lowres-5585-2048x1365.jpg 2048w\" sizes=\"(max-width: 2064px) 100vw, 2064px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-10\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-secondary-background-color has-text-color\" id=\"benieuwd-hoe-we-jou-verder-kunnen-helpen\">Curious how we can help <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-skdd-tertiary-theme-color\">you<\/mark> further?<\/h2>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-lg ghostkit-custom-uhJvi\" href=\"https:\/\/roxtar.nl\/contact\/\"><span class=\"ghostkit-button-text\">Get in touch<\/span><\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-custom ghostkit-custom-Z2vCahv\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-skdd-heading-1-font-size\" id=\"seo\">CONCLUSION<\/h2>\n\n\n\n<p>The results we achieved for New Chapter Maternity Care are impressive. We saw significant growth in the number of users, with website visitors nearly doubling within a year! This increase is thanks to our strategies in SEO, SEA, and the new website, with which we helped New Chapter Maternity Care get found in relevant locations.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-4 ghostkit-col-sticky-bottom ghostkit-custom-ZqjbnD\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center rx-number-seven rx-intersect ghostkit-custom-Z1OH322 has-skdd-heading-1-font-size\" id=\"0-2\">0<\/h2>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-mjtpr\">\u25b2 conversions after 1 year<\/p>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>These successes had a direct impact on New Chapter Maternity Care&#8217;s business. The total number of conversions increased by 288% within a year, which is a clear indicator of the increased success and growth of the company. <\/p>\n\n\n\n<p>We are proud of the results achieved and the positive impact we had on New Chapter Maternity Care&#8217;s success. The statistics and measurable data clearly confirm that our strategies and efforts led to significant growth and improved performance.  <\/p>\n\n\n\n<p>We look forward to continuing our collaboration with New Chapter Maternity Care and achieving further growth and success. New Chapter, thank you! <\/p>\n<\/div><\/div>\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default ghostkit-d-md-none ghostkit-d-sm-none\"><\/div>\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg ghostkit-grid-justify-content-center\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"wp-block-cover alignfull ghostkit-custom-OwXFj\" style=\"min-height:1075px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-skdd-text-background-color has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"2048\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-12579\" alt=\"cases new chapter kraamzorg\" src=\"https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-scaled.jpg 2048w, https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-300x150.jpg 300w, https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-1200x600.jpg 1200w, https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-768x384.jpg 768w, https:\/\/roxtar.nl\/wp-content\/uploads\/cases-new-chapter-kraamzorg-1-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-align-items-center ghostkit-grid-justify-content-between ghostkit-custom-Z1VsBzf\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-7 ghostkit-col-align-self-xl-center ghostkit-col-6 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"cases-1\">ROXTAR<\/h1>\n\n\n\n<p>At ROXTAR Online Marketing, we let the results speak for themselves. So take the time to explore our cases and let yourself be convinced of the success we can achieve together. <\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-xl-5 ghostkit-col-align-self-xl-center ghostkit-col-5 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div class=\"wp-block-group ghostkit-custom-Z1vAYml has-skdd-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-skdd-background-color has-text-color has-skdd-heading-6-font-size\" id=\"samen-naar-de-top\">Free Strategy Session<\/h2>\n\n\n\n<p class=\"has-skdd-background-color has-text-color has-skdd-heading-6-font-size\">Do you want to take your website to the next level? Request a <strong>free strategy session<\/strong> now. <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><form id=\"forminator-module-1905\" class=\"forminator-custom-form forminator-custom-form-1905\" method=\"post\" data-forminator-render=\"0\" data-uid=\"6a3e758fa6319\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO To tackle the competition for the keyword &#8216;maternity care&#8217;, we implemented a comprehensive strategy. First, we developed a completely new website, creating the design&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14608,"parent":14482,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-14698","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/pages\/14698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/comments?post=14698"}],"version-history":[{"count":2,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/pages\/14698\/revisions"}],"predecessor-version":[{"id":14730,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/pages\/14698\/revisions\/14730"}],"up":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/pages\/14482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/media\/14608"}],"wp:attachment":[{"href":"https:\/\/roxtar.nl\/en\/wp-json\/wp\/v2\/media?parent=14698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}